Topic: Sponsorship

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Athletics Australia and PUMA Secure Partnership Through 2032

Longest Partnership in Australian Athletics History Athletics Australia has extended its partnership with...

January 7, 2025
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A’ja Wilson Joins Google Gemini Campaign, Highlighting AI’s Practical Applications Copy

Las Vegas Aces star A’ja Wilson has become the face of Google’s latest...

January 7, 2025
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WNBA Revealed as the Fastest Growing Brand of 2024

The WNBA experienced unprecedented growth in 2024, driven by strategic marketing initiatives, strong...

December 13, 2024
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NFL and Nike Extend Partnership Through 2038

Nike and the NFL have announced their long-standing partnership will now run through...

December 13, 2024
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Collingwood and Emirates Extend Longest AFL Partnership

Collingwood Football Club and Emirates have announced a renewed partnership, for a further...

December 13, 2024
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Coopers Brewery Partners with Adelaide Crows for Historic Collaboration

Coopers Brewery has entered into a significant three-year partnership with the Adelaide Crows....

December 10, 2024
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Nike Extends Partnership with Brazilian Football Confederation

Nike has extended its partnership with the Brazilian Football Confederation (CBF) for another...

December 10, 2024
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McLaren and Allwyn Forge Strategic Partnership to Boost Commercial Reach

McLaren Racing has announced a multi-year sponsorship agreement with multinational lottery operator Allwyn,...

December 6, 2024
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Wahu becomes Rabbitohs Membership Partner until 2026

The South Sydney Rabbitohs have secured a two-year partnership with iconic Australian brand...

December 5, 2024
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Essendon and NEC Extend Partnership to Drive Innovation Until 2027

Essendon Football Club and NEC Australia have announced a three-year extension of their...

December 5, 2024
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Queensland Rugby Union Secures Key Partnerships for 2025 Season

Queensland Rugby Union has announced the renewal of its major partnership with...

December 3, 2024
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New Balance Expands Sports Team Portfolio with Melbourne Vixens Partnership

The Melbourne Vixens have announced New Balance as their official apparel partner starting...

December 3, 2024
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Warriors Secure Gatorade and V Energy as New Partners for 2025 Season

The One New Zealand Warriors have announced new partnerships with Gatorade and V...

November 28, 2024
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AB InBev Becomes Official Beer Partner of FIFA Club World Cup 2025

AB InBev, the parent company of Budweiser, has been named the official beer...

November 26, 2024
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Hahn Secures Australia Cup Naming Rights in Three-Year Deal

Football Australia has announced a significant partnership with Hahn, giving the beverage company...

November 25, 2024

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