Brands, Sponsorship 2 min read

AB InBev Becomes Official Beer Partner of FIFA Club World Cup 2025

Written by MOS Editorial Team

Published on 26 November 2024

AB InBev, the parent company of Budweiser, has been named the official beer partner of the FIFA Club World Cup 2025, marking a significant commercial collaboration between the global beverage giant and one of FIFA’s premier tournaments.

The sponsorship agreement will grant AB InBev exclusive rights to serve its beer brands, including Budweiser, at stadiums and fan zones throughout the tournament, which is set to feature 32 teams for the first time in its expanded format. This partnership positions AB InBev to capitalise on the tournament’s global reach, particularly in key markets like North and South America, Europe, and Asia.

Beyond serving beverages, AB InBev’s partnership includes branding opportunities across digital platforms and physical spaces, further embedding its presence in FIFA’s marketing ecosystem. Budweiser, a long-time supporter of FIFA events, continues to strengthen its association with global football through this deal, highlighting its commitment to connecting with football fans worldwide.

The expanded format of the 2025 FIFA Club World Cup is expected to increase viewership and attendance, providing a larger platform for AB InBev to enhance brand visibility. While FIFA and AB InBev did not disclose the financial details of the agreement, the sponsorship reflects the increasing commercial value of football’s global tournaments.

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