Wahu becomes Rabbitohs Membership Partner until 2026

The South Sydney Rabbitohs have secured a two-year partnership with iconic Australian brand Wahu as the Club’s official Membership Partner for the 2025 and 2026 NRL seasons. This collaboration introduces Wahu’s vibrant, family-focused ethos to the Rabbitohs’ Membership program, aiming to elevate the experience for the Club’s loyal supporters.

Key elements of the partnership include Wahu-branded merchandise packs for Members, game day activations, and exclusive offers and products designed to engage and enhance Member participation. This collaboration also extends to community initiatives promoting active lifestyles and supporting grassroots Rugby League programs in the South Sydney region.

 

 

 

 

 

 

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Rabbitohs CEO Blake Solly highlighted the alignment between the two brands, citing their shared commitment to family and community values. Solly described Wahu as a natural fit for the Rabbitohs’ diverse Membership base, celebrating the ways both organisations foster togetherness, whether at the beach, backyard, or on game day at Accor Stadium.

Wahu’s Managing Director, Andrew Lee, expressed excitement about the partnership, noting the synergy between Wahu’s mission to encourage outdoor fun and the role of club sports in Australian family life. Lee emphasised the opportunity to bring renewed energy to Wahu’s brand while supporting the Rabbitohs’ initiatives.

The partnership launch will take place on 7 December at Arthur Byrne Reserve, Maroubra Beach. Rabbitohs Members and fans are invited to join for interactive games, giveaways, and activities. Memberships for the 2025 season, featuring exclusive Wahu merchandise, are available now.

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