Coopers Brewery has entered into a significant three-year partnership with the Adelaide Crows. As part of the deal, Coopers has secured naming rights for The Bunker at Adelaide Oval, a fan-focused area offering a unique view into the Crows’ changerooms and warm-up zones.
Crows CEO, Tim Silvers said “Coopers is a prominent national brand that like us has stayed true to its South Australian heritage, and we are proud to be part of its first AFL club partnership.”
The partnership will also see Coopers products featured in corporate match-day areas and at various club events.
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