Fan Engagement, Sponsorship 1 min read

Coopers Brewery Partners with Adelaide Crows for Historic Collaboration

image

Coopers Brewery has entered into a significant three-year partnership with the Adelaide Crows. As part of the deal, Coopers has secured naming rights for The Bunker at Adelaide Oval, a fan-focused area offering a unique view into the Crows’ changerooms and warm-up zones. 

Crows CEO, Tim Silvers said “Coopers is a prominent national brand that like us has stayed true to its South Australian heritage, and we are proud to be part of its first AFL club partnership.” 

The partnership will also see Coopers products featured in corporate match-day areas and at various club events. 

Join the free Ministry of Sport newsletter or become a MoS Member for all the latest news in sports business.

Similar Stories

logo
image
Fan Engagement 2 min read

Timmy Trumpet and Sunset Bros to Headline 2025 Sydney 500 Off-Track Entertainment

Supercars has announced an addition to the 2025 Sydney 500, unveiling an 'electrifying...

image
Fan Engagement 2 min read

Australian Open 2025 Shatters Day Eleven Attendance Records

The Australian Open 2025 continued its record-breaking streak on Day Eleven, with fans...

image
Fan Engagement 2 min read

Century Batteries Announced as Title Sponsor for 2025 Ipswich Super 440

The highly anticipated return of Supercars to Queensland Raceway is one step closer...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.