Fan Engagement, Sponsorship 1 min read

Coopers Brewery Partners with Adelaide Crows for Historic Collaboration

image

Coopers Brewery has entered into a significant three-year partnership with the Adelaide Crows. As part of the deal, Coopers has secured naming rights for The Bunker at Adelaide Oval, a fan-focused area offering a unique view into the Crows’ changerooms and warm-up zones. 

Crows CEO, Tim Silvers said “Coopers is a prominent national brand that like us has stayed true to its South Australian heritage, and we are proud to be part of its first AFL club partnership.” 

The partnership will also see Coopers products featured in corporate match-day areas and at various club events. 

Join the free Ministry of Sport newsletter or become a MoS Member for all the latest news in sports business.

Similar Stories

logo
image
Sponsorship 2 min read

Paris Saint-Germain Formalises Multi-Year Global Automotive Partnership with BYD

Paris Saint-Germain has announced a global partnership with BYD, the world's largest manufacturer...

image
Sponsorship 3 min read

Cricket NSW and Belgravia Apparel Announce Expanded Multi-Year Strategic Partnership

Cricket NSW has announced partnership with global sportswear leader New Balance and its...

image
Fan Engagement 2 min read

DAZN Secures Long-Term MotoGP Broadcast Rights Across the Iberian Peninsula

DAZN has renewed its broadcast rights for MotoGP in Spain until 2030 and...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.