Coopers Brewery Partners with Adelaide Crows for Historic Collaboration
Coopers Brewery has entered into a significant three-year partnership with the Adelaide Crows. As part of the deal, Coopers has secured naming rights for The Bunker at Adelaide Oval, a fan-focused area offering a unique view into the Crows’ changerooms and warm-up zones.
Crows CEO, Tim Silvers said “Coopers is a prominent national brand that like us has stayed true to its South Australian heritage, and we are proud to be part of its first AFL club partnership.”
The partnership will also see Coopers products featured in corporate match-day areas and at various club events.
Join the free Ministry of Sport newsletter or become a MoS Member for all the latest news in sports business.
Similar Stories
Nike and BTS Unveil Global Customisation and Merch Partnership
Nike has announced a partnership with international pop music icons BTS to launch...
Gucci Rebrands Alpine in Formula One Title Partnership from 2027
Italian luxury fashion house Gucci has signed a landmark multi-year agreement to become...
New Zealand Rugby League Secures Strategic Partnership with Benefitz
New Zealand Rugby League (NZRL) has officially entered into a commercial partnership with...
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.