New Balance Expands Sports Team Portfolio with Melbourne Vixens Partnership

The Melbourne Vixens have announced New Balance as their official apparel partner starting in 2025. The global sportswear brand will provide the team’s playing and training kits for the next three years, while also producing a range of merchandise for fans. The partnership reflects a shared commitment to quality, performance, and sustainability, with New Balance known for meeting elite athletes’ high standards.

The collaboration includes a customised playing dress designed in consultation with the Vixens’ athletes, showcasing the brand’s dedication to supporting high performance. Lily Graham, a rising star in netball and a face of the partnership, highlighted New Balance’s balance between functionality and style, alongside its investment in athlete development.

Netball Victoria CEO, Andrea Pearman, expressed excitement about the partnership, emphasising its potential to elevate the Vixens’ brand through community initiatives and fan engagement. Supporting the partnership, Belgravia Apparel, which has worked with New Balance since 2020, will deliver high-quality and ethically manufactured teamwear.

Joel Hanlon, Head of AUNZ Marketing at New Balance, reinforced the company’s mission to assist athletes in achieving their best, whether on the world stage or within their communities.

The partnership is expected to further solidify the Vixens’ standing in netball, with the new playing dress set to be unveiled in early 2025. Fans can anticipate merchandise throughout the season and family-friendly Sunday home matches at John Cain Arena.

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