Topic: Fan Engagement

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Dolphins NRL Club Expands Community Equity via Local Charity Activation in Queensland

The Dolphins National Rugby League (NRL) club has operated its corporate social responsibility...

June 24, 2026
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Marvel Stadium Unveils Year-Round Tourism Strategy with New Roof Climb and Tech-Driven Experiences

Melbourne’s Marvel Stadium has announced a significant commercial expansion with the launch of...

June 24, 2026
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NRL and MHF Launch Tenth Anniversary Beanie Round

The National Rugby League (NRL) and Mark Hughes Foundation have officially launched the...

June 24, 2026
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Formula 1 Powers Up Global Fan Engagement With Five-Year Fever Ticketing Deal

Formula 1 locks in a long-term global strategic partnership with live-entertainment technology platform...

June 18, 2026
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Nike Capitalises on New York Knicks’ Historic NBA Championship with Striking ‘Never Slept’ Campaign

Nike has wasted no time commercialising one of the most significant moments in...

June 17, 2026
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TAB and Bastion Launch World Cup Campaign to Capture High-Volume Venue Market Share

Wagering giant TAB has officially launched its marketing and experiential campaign for the...

June 16, 2026
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Gold Coast Titans Set to Welcome Three Millionth NRL Fan at Cbus Super Stadium During Retro Round

The Gold Coast Titans have finalised preparations to celebrate a major operational milestone...

June 16, 2026
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CODE Sports Launches ‘I Call BS’ Campaign to Drive Fan Engagement and Commercial Growth

CODE Sports has officially unveiled a major new fan-focused marketing and commercial strategy...

June 15, 2026
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Hisense Australia launches ‘Hisense Hangout’ broadcast environment for FIFA World Cup 2026

Hisense Australia has launched the 'Hisense Hangout,' a custom-built broadcast and content environment...

June 15, 2026
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Starbucks Leverages Global Football Fever with Captain Armband Cup Sleeve Activation

Global coffee giant Starbucks has launched a major international marketing blitz, tapping into...

June 12, 2026
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adidas Partners with WhatsApp to Digitalise FIFA World Cup 2026

Global sportswear giant adidas has partnered with Meta-owned messaging platform WhatsApp in a...

June 9, 2026
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Footballco and Coca-Cola Launch AI-Driven ‘José vs. Mourinho’ Content Campaign for World Cup

Global football media company Footballco and The Coca-Cola Company have officially announced the...

June 8, 2026
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EA SPORTS Unveils Star-Studded Madden NFL 27 Reveal Trailer

EA SPORTS has officially launched the highly anticipated reveal trailer for Madden NFL...

June 5, 2026
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Telemundo Rejects Commercial Placements During World Cup Hydration Breaks to Preserve Broadcast Sanctity

Spanish-language broadcaster Telemundo has announced to maintain an uninterrupted match feed during the...

June 5, 2026
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LIV Golf Partners with Korean Organizations for Youth Development Clinic in Busan

LIV Golf, the Korean Golf Club, and the Busan Golf Association conducted a...

June 5, 2026

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