Formula 1 Powers Up Global Fan Engagement With Five-Year Fever Ticketing Deal

Formula 1 locks in a long-term global strategic partnership with live-entertainment technology platform Fever to revamp its worldwide ticketing ecosystem.

Under the five-year agreement, which officially commences for the 2027 season and beyond, Fever joins the motorsport giant’s commercial portfolio as an Official Supplier. 

As international demand for live sports tourism reaches unprecedented heights, the partnership represents a coordinated effort to harmonise ticket distribution across vastly different international jurisdictions and fan demographics.

Chief commercial officer of Formula 1, Emily Prazer, emphasised the vital role consumer-facing technology plays in protecting and elevating the sport’s premium brand value.

“To maximise the overall experience of fans attending races, we want the consumer journey to be as seamless and enjoyable as possible.”

“Having a strategic partnership that makes that process easier, like searching for and booking tickets, is critical so every aspect of the sport and their time at track lives up to our high expectations.

“We’re therefore delighted to have Fever join our ecosystem as an Official Supplier that will continue to raise the bar year after year,” Prazer said.

For Fever, the high-profile assignment functions as a major validation of its business model within elite global sports broadcasting and event markets. 

SVP business development at Fever, Mariano Otero, highlighted the scale and prestige of the multi-year deal for the technology organisation.

“We are proud to become an Official Supplier of Formula 1, one of the world’s most iconic and storied sports and entertainment properties.”

“This agreement is a testament to Fever’s leading role as a global technology partner for the most renowned and demanding sports properties in the world and its ability to deliver innovative technology solutions on a global scale.

“We have been admirers of Formula 1’s inspiring work building up a global fan base, and look forward to helping reach the next generation of fans,” Otero said.

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