Topic: Brands

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Australian Open Partners with Red Bull Bassline

The Australian Open is teaming up with Red Bull to bring Red Bull...

January 7, 2025
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Athletics Australia and PUMA Secure Partnership Through 2032

Longest Partnership in Australian Athletics History Athletics Australia has extended its partnership with...

January 7, 2025
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NFL Welcomes Private Equity: Dolphins, Bills, and Eagles Lead the Charge

The NFL is opening new financial pathways, with recent private equity investments reshaping...

December 13, 2024
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NFL and Nike Extend Partnership Through 2038

Nike and the NFL have announced their long-standing partnership will now run through...

December 13, 2024
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Did Mercedes Set the Standard for Farewelling an Iconic Athlete

Athletes leaving teams is often fraught with tension, uncertainty, and emotion. Yet Mercedes-AMG...

December 10, 2024
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Deloitte and AIS Launch Ignite Program for Athlete Career Development

Deloitte Australia, in collaboration with the Australian Institute of Sport (AIS), has introduced...

December 10, 2024
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Nike Extends Partnership with Brazilian Football Confederation

Nike has extended its partnership with the Brazilian Football Confederation (CBF) for another...

December 10, 2024
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McLaren and Allwyn Forge Strategic Partnership to Boost Commercial Reach

McLaren Racing has announced a multi-year sponsorship agreement with multinational lottery operator Allwyn,...

December 6, 2024
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Paige Bueckers Breaks Ground with Nike Player Edition Basketball Shoe

Basketball college athlete, Paige Bueckers, has become the first NIL (Name, Image, Likeness)...

December 5, 2024
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NBC Sports Debuts EA Madden-Themed Broadcast for Texans-Chiefs Game

NBC Sports, in partnership with the NFL, EA Sports, and Genius Sports, is...

November 29, 2024
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Qatar Airways Partners with Novak Djokovic as Brand Ambassador and Wellness Advisor

Qatar Airways has announced a multi-year partnership with tennis legend Novak Djokovic, appointing...

November 29, 2024
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Athletes Light Up Dick’s Holiday Campaign in One of the Best Holidays Marketing Moves

The holiday season often inspires brands to get creative, but Dick’s Sporting Goods...

November 29, 2024
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Newcastle Falcons Put up for Sale Amid Financial Challenges in Rugby Union

The Newcastle Falcons, one of England’s prominent rugby union clubs, have been listed...

November 28, 2024
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Nick Kyrgios Joins Stryda Brewing Co. as Co-Owner and Brand Ambassador

Tennis icon Nick Kyrgios has taken his entrepreneurial ambitions to the Australian beer...

November 28, 2024
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Red Bull Bassline to Debut at Australian Open 2025

Tennis Australia has announced an exciting partnership with Red Bull, introducing the Red...

November 28, 2024

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