EnTrust Global and OneTeam Partners Launch EnOne Ventures

EnTrust Global and OneTeam Partners have officially announced the launch of EnOne Ventures, a specialised venture capital fund designed to invest in the rapidly evolving sports, media, and entertainment landscape.

The firm combines EnTrust’s $17 billion global investment platform with OneTeam’s unparalleled access to professional and collegiate athlete intellectual property (IP), signaling a new “Athlete Era” in institutional sports investing.

The fund formalises a strategic growth priority for OneTeam, which has been building a programmatic platform to unlock value around athlete commercial rights since 2019. By creating a dedicated pool of capital, EnOne Ventures aims to provide players’ associations and their members with a direct vehicle to participate in ownership and equity growth across the industry.

Investment Strategy: The “Athlete IP” Edge

EnOne Ventures will target early-stage and growth-stage companies where athletes and their IP serve as primary drivers of product, brand, and commercial value. The fund is strategically positioned to catalyse growth in several high-velocity categories:

• Technology & Consumer Platforms: Digital tools and marketplaces that connect fans directly with athletes.
• Health & Wellness: Performance-based products and services validated by elite athletic use.
• Youth Sports: Scalable platforms focusing on the next generation of participants.
• Premium Experiences & Memorabilia: Authenticated physical and digital assets.

Initial Portfolio and Momentum

The fund has already commenced deployment, announcing two inaugural investments that reflect current market trends toward premium, authenticated fan engagement:

• MARI: A company focused on premium consumer experiences within the sports ecosystem.
• The Realest: A platform specialising in authenticated memorabilia, leveraging athlete IP to ensure transparency and value in the collectibles market.

Executive Leadership and Governance

The leadership team brings together heavyweight expertise from both the traditional finance and sports commercial sectors:

• EnTrust Global Leadership: Led by Chairman and CEO Gregg S. Hymowitz, President Sophia P. Mullen, and Senior Managing Directors Joe Brown and Whitney Mishler.
• OneTeam Partners Leadership: Spearheaded by CEO Sean C. Sansiveri and President Frank Arthofer, ensuring the fund remains deeply integrated with the needs of professional athletes.

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