Story Origin: Europe
TikTok Announce UK Premium IP Strategy with New Sport Publisher Manager Role
TikTok has announced its commercial content strategy, initiating the recruitment of a new...
November 28, 2025
ELF and EFA Agree to Reunify for 2026 Season Under New Team-Led Governance Model
The European League of Football (ELF) and the European Football Alliance (EFA) have...
November 27, 2025
Arsenal Secures Multi-Year Fintech Partnership with Zilch
Arsenal Football Club has signed a multi-year agreement with UK-based consumer payments platform...
November 25, 2025
Liverpool FC Confirms Multi-Year Partnership with PayPal
Liverpool FC has entered into a global, multi-year agreement with PayPal, naming the...
November 21, 2025
FC Barcelona Secures ‘Zero-Knowledge Proof’ as Official Partner
FC Barcelona has confirmed a new technological partnership with Zero-Knowledge Proof (ZKP), a...
November 19, 2025
Atlético de Madrid Confirms Apollo Sports Capital as New Majority Shareholder
Atlético de Madrid has confirmed that Apollo Sports Capital (ASC), the global sports...
November 11, 2025
FC Barcelona Names AMIRI as Official Formalwear Partner
FC Barcelona has announced a new five-year partnership with US luxury fashion house...
November 5, 2025
UEFA Enters Exclusive Negotiations with AB InBev
UEFA has entered exclusive negotiations with AB InBev to become the global official...
November 4, 2025
Galatasaray Extends PUMA Partnership to 2036 in Landmark Turkish Football Deal
Galatasaray SK has officially renewed its partnership with PUMA in a long-term agreement...
October 28, 2025
UEFA Joins Global Anti-Piracy Coalition ACE, Becoming First Sports Rights-Holder Member
UEFA has become the first exclusive sports rights-holder to join the Alliance for...
October 23, 2025
Genius Sports Partners with Croatian Basketball Federation
Genius Sports, the official technology and innovation partner of FIBA, has announced a...
October 22, 2025
Atlético de Madrid Sells Out 2025/26 Season Tickets, Reaching Record 61,304 Holders
Atlético de Madrid has officially sold out all season ticket seats at the...
October 22, 2025
London Broncos Commit to Super League Return Following Promotion Setback
The London Broncos have reaffirmed their long-term commitment to returning to the Super...
October 20, 2025
Sky Sports Extends Big Bash League Broadcast Rights in UK and Ireland
Sky Sports has secured a four-year extension of its broadcast rights for the...
October 1, 2025
Nesquik Partners with Lamine Yamal in Youth-Focused Campaign
Nestlé-owned brand Nesquik has launched a new campaign fronted by FC Barcelona and...
September 26, 2025
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