Story Origin: Europe
FC Barcelona Announce the Launch of ‘Barça Play’
FC Barcelona has officially launched "Barça Play," a new audiovisual hub integrated directly...
July 8, 2026
Manchester United Appoints Mindflick as Official Performance Mindset Partner
Manchester United has entered into a new multi-year agreement with behavioural science company...
July 1, 2026
The Economics of Wimbledon 2026: How a Two-Week Tournament Built a Half-Billion-Pound Machine
In an analysis piece by Daniel Pereira, he shares how Wimbledon’s century-old strategy...
June 30, 2026
FC Barcelona Moves Americas Headquarters to Miami
In a major corporate shift designed to capitalise on the surging commercial value...
June 11, 2026
EBU and European Athletics Finalise Major Media Rights Extension Through to 2031
The European Broadcasting Union (EBU) and European Athletics have officially finalised a major...
June 9, 2026
Jo Yapp Appointed Head Coach for Inaugural Women’s British and Irish Lions Tour
Former Australia women's head coach Jo Yapp has been officially appointed to lead...
May 29, 2026
FC Barcelona and Serveto Extend Commercial Partnership Until 2027
FC Barcelona and Catalan logistics firm Serveto have officially extended their partnership agreement...
May 28, 2026
SportAI Acquires Padelytics to Scale AI-Driven Racket Sports Analytics
Norwegian-based SportAI has announced the acquisition of Padelytics. The move unites two of...
May 26, 2026
Formula 1 and Sky Secure Landmark Multi-Year Broadcast Extension Through 2034
Formula 1 and Sky have announced a multi-year extension of their broadcasting partnership,...
May 7, 2026
adidas and DFL Enter Landmark “Official Future Partner” Agreement
The DFL Deutsche Fußball Liga, the governing body for the Bundesliga, and adidas...
May 1, 2026
Cadillac Formula 1® Team Appoints Excel Sports Management as Global Commercial Agency
The Cadillac Formula 1® Team has officially appointed Excel Sports Management as its...
April 27, 2026
Lionel Messi Acquires UE Cornellà in Strategic Return to Catalonia
Lionel Messi has officially completed a 100% acquisition of UE Cornellà, the Catalonia-based...
April 20, 2026
Manchester United Appoints Levy as Catering Partner in Multi-Year Deal
Manchester United has announced a new multi-year agreement with Levy, the sport and...
April 13, 2026
Meta and Arsenal FC Launch Global Partnership via WhatsApp and Facebook
Arsenal Football Club and Meta have announced a new global partnership designed to...
April 13, 2026
Nike Set to End 25-Year Adidas Reign with €160 Million UEFA Match Ball Deal
UC3, the joint venture between UEFA and the European Club Association, has announced...
April 13, 2026
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.