Story Origin: Europe
Cadillac Formula 1® Team Appoints Excel Sports Management as Global Commercial Agency
The Cadillac Formula 1® Team has officially appointed Excel Sports Management as its...
April 27, 2026
Lionel Messi Acquires UE Cornellà in Strategic Return to Catalonia
Lionel Messi has officially completed a 100% acquisition of UE Cornellà, the Catalonia-based...
April 20, 2026
Manchester United Appoints Levy as Catering Partner in Multi-Year Deal
Manchester United has announced a new multi-year agreement with Levy, the sport and...
April 13, 2026
Meta and Arsenal FC Launch Global Partnership via WhatsApp and Facebook
Arsenal Football Club and Meta have announced a new global partnership designed to...
April 13, 2026
Nike Set to End 25-Year Adidas Reign with €160 Million UEFA Match Ball Deal
UC3, the joint venture between UEFA and the European Club Association, has announced...
April 13, 2026
IMG Licensing Appointed Global Agent for Louis Vuitton 38th America’s Cup
The organisers of the Louis Vuitton 38th America’s Cup have announced the appointment...
April 13, 2026
Bay Collective Acquires Majority Stake in Sunderland AFC Women
Sunderland AFC and Bay Collective have announced a definitive agreement for the multi-club...
April 10, 2026
Sprite Announce Global Partnership with EuroLeague Basketball
Euroleague Basketball and The Coca-Cola Company have announced a landmark global partnership, naming...
March 26, 2026
Formula 1 and British Council Expand Global STEM Education Initiative
Following a pilot year that reached over 150,000 young people, Formula 1 has...
March 25, 2026
London Broncos Secure Historic PNG Broadcast Deal to Showcase “Kumuls” Contingent
The London Broncos have announced an international broadcast partnership with the National Broadcasting...
March 20, 2026
Paulaner Leverages Audi F1 Partnership to Target Top Premium Spot in China
390-year-old German brewery, Paulaner, has reported record-breaking growth in China, fueled by its...
March 19, 2026
PUMA Secures Partnership with Handball Giant VfL Gummersbach
Global sports company PUMA has signed a long-term agreement with VfL Gummersbach, one...
March 18, 2026
New Balance and New England Patriots Announce Partnership
New Balance has signed a long-term agreement to become the Official and Exclusive...
March 17, 2026
Kia Extends Record-Breaking Partnership with Surrey Women Until 2029
Kia UK has renewed its headline partnership with the Surrey County Cricket Club...
March 13, 2026
KSI Buys Minority Stake in Dagenham & Redbridge
Youtuber KSI has officially acquired a minority stake in Dagenham & Redbridge. The...
March 6, 2026
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