Region: Europe
IMG Renews NHL Partnership to Drive Global Social Media Strategy
IMG has renewed its partnership with the National Hockey League (NHL) to continue...
December 3, 2024
OF Creator Sophie Rain’s Earnings Outpace NBA Legends
Sophie Rain, a social media personality and content creator, has made headlines for...
December 3, 2024
Zaragoza Secures Multi-Year Deal to Host EuroLeague Women’s Basketball Finals
Zaragoza, Spain, has been selected as the host city for the EuroLeague...
December 3, 2024
Jennie Sager Appointed future WNBL CEO to Lead Transformation in Women’s Basketball
The Women’s National Basketball League (WNBL) has appointed Jennie Sager as its next...
December 3, 2024
ASC’s $385M Investment Paves the Way for LA 2028 and Brisbane 2032
Australia’s Olympic and Paralympic medal hopes for the Los Angeles 2028 and Brisbane...
December 2, 2024
NBC Sports Debuts EA Madden-Themed Broadcast for Texans-Chiefs Game
NBC Sports, in partnership with the NFL, EA Sports, and Genius Sports, is...
November 29, 2024
Qatar Airways Partners with Novak Djokovic as Brand Ambassador and Wellness Advisor
Qatar Airways has announced a multi-year partnership with tennis legend Novak Djokovic, appointing...
November 29, 2024
Athletes Light Up Dick’s Holiday Campaign in One of the Best Holidays Marketing Moves
The holiday season often inspires brands to get creative, but Dick’s Sporting Goods...
November 29, 2024
Newcastle Falcons Put up for Sale Amid Financial Challenges in Rugby Union
The Newcastle Falcons, one of England’s prominent rugby union clubs, have been listed...
November 28, 2024
Scott O’Neil Speculated to Replace Greg Norman as LIV Golf CEO
LIV Golf is reportedly in advanced discussions to appoint a new CEO, with...
November 28, 2024
Shane Warne Honoured with Special Edition Monopoly Board Game
Shane Warne, the iconic Australian cricketer, is being commemorated through a special edition...
November 28, 2024
AB InBev Becomes Official Beer Partner of FIFA Club World Cup 2025
AB InBev, the parent company of Budweiser, has been named the official beer...
November 26, 2024
Cadillac Set to Join Formula 1 as 11th Team in 2026
Cadillac, under General Motors (GM), is set to join Formula 1 in 2026...
November 26, 2024
Hahn Secures Australia Cup Naming Rights in Three-Year Deal
Football Australia has announced a significant partnership with Hahn, giving the beverage company...
November 25, 2024
New York City FC Secures Etihad Airways as Naming Rights Partner for Stadium
New York City FC (NYCFC) and Etihad Airways have announced a 20-year agreement...
November 22, 2024
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