Fan Engagement 3 min read

AC Milan, PUMA, and Off-White™ Unveil Dreamland Kit

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AC Milan, PUMA, and Off-White™ have joined forces to introduce the AC Milan x Off-White™ 2025 kit, an innovative fusion of football, fashion, and cultural expression. This highly anticipated release marks Off-White™’s first-ever on-pitch kit.

A Tribute to Dreams and Progress

The collection is centred around the concept of Dreamland, a symbolic representation of ambition and transformation. The number 63, printed on the inner collar, serves as a tribute to two historic milestones: AC Milan’s first European Cup triumph in 1963 and Martin Luther King Jr.’s iconic “I Have a Dream” speech, linking sporting excellence with social progress.

The kit features two colourways incorporating Pan-African colours in a nod to Black excellence. The first design transitions from a black base into a power green lower half, accented with sizzle yellow logos and red detailing on the collar and cuffs. The second variation presents a red base fading into power green, adorned with a monochrome AC Milan crest and yellow accents.

Signature Off-White™ elements include the brand’s iconic zip tie on both Authentic and Replica editions, quotation marks around player names, and the word “Diavoli”—a homage to AC Milan’s historic nickname—on the club badge.

A Cultural and Digital Expansion

Beyond the pitch, the Dreamland concept extends into the digital realm. Rocket League and Fortnite Activations will immerse fans in the collection’s vision. Rocket League players can equip car decals and wheels inspired by the kit, while a custom Fortnite island will offer an interactive experience centered on the Dreamland aesthetic.

Making Its Mark on the Pitch

The AC Milan x Off-White™ kit will debut in Serie A action, with the men’s First Team wearing the black version against Hellas Verona and the red kit against Lazio. The women’s First Team will also showcase the collection, further embedding the design into the club’s competitive identity.

This collaboration goes beyond aesthetics—it represents a convergence of sport, culture, and innovation, reinforcing AC Milan’s commitment to breaking creative boundaries. The AC Milan x Off-White™ collection is available in both Authentic and Replica editions, allowing fans worldwide to engage in this pioneering moment in football fashion.

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