Region: Europe
Bryson DeChambeau Annouunce Endorsement with Kalshi
Bryson DeChambeau has formalised a ground-breaking endorsement deal with Kalshi, becoming the first...
January 19, 2026
PSG and WWE Announce Partnership to Boost London Market
Paris Saint-Germain (PSG) has announced a high-profile partnership with WWE, launching a multi-layered...
January 19, 2026
FIFA Records Over 500 Million Ticket Requests for 2026 World Cup
FIFA has announced the conclusion of its Random Selection Draw ticket sales phase,...
January 16, 2026
Manchester City Monetises Academy IP with Global ‘CityCoach’ Launch
Manchester City has launched CityCoach, a scalable coaching education platform designed to distribute...
January 16, 2026
AFL and Prime Video Launch Global Docuseries ‘Final Siren: Inside the AFL’
The AFL and Prime Video have released a landmark global media partnership, announcing...
January 15, 2026
Andrew Liveris AO Appointed Chair of American Australian Association
The American Australian Association (AAA) has announced a leadership transition, appointing globally recognisable...
January 15, 2026
NBA Viewership Surges 18% Under New Broadcast Rights
The NBA has reported an 18% increase in domestic viewership compared to the...
January 14, 2026
Fanatics and OBB Media Launch ‘Fanatics Studios’ in Global Entertainment Push
Fanatics has announced a partnership with Los Angeles-based OBB Media to launch Fanatics...
January 14, 2026
PGA TOUR and Viking Announce Multi-Year Marketing Partnership
The PGA TOUR and Viking have formalised a landmark multi-year marketing partnership, designating...
January 13, 2026
Brooks Koepka Reinstated to PGA Tour Under New Elite Returning Member Program
The PGA Tour has formalised a new pathway for golf’s most decorated stars...
January 13, 2026
NASCAR Abandons Elimination Format for Return of ‘The Chase’ in 2026
NASCAR has announced an overhaul of its championship structure, confirming that the sport...
January 13, 2026
Riot Games Eliminates Regional Prize Pools in Strategic Esports Revenue Overhaul
Riot Games has announced a major modernisation of its financial structure for the...
January 12, 2026
Anta Sports Launches Strategic USD1.5 Billion Bid for Pinault Family’s Puma Stake
Anta Sports Products has formalised an offer to acquire a 29% stake in Puma...
January 9, 2026
FIFA Names TikTok as First ‘Preferred Platform’ in Landmark World Cup 2026 Partnership
FIFA has announced a first-of-its-kind "Preferred Platform" agreement with TikTok to enhance the...
January 9, 2026
Milano Cortina 2026: IOC Unveils Digital-First Marketing Strategy
The International Olympic Committee (IOC) has formalised a strategic marketing and media framework...
January 9, 2026
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