LA28 Olympics Launch Initiative LA Rams for Game Access for Locals

The LA28 Olympic and Paralympic Games Organising Committee has launched a fundraising initiative to ensure Games accessibility for local residents, securing a USD5 million (AUD7.7 million) foundational donation from the Los Angeles Rams.

The funds will be used to provide free tickets to community organisations for distribution within their neighbourhoods, underscoring the commitment to making the 2028 Games reflective of Los Angeles.

The program, announced just under 1,000 days from the Opening Ceremony, invites local sports teams, partners, and philanthropists to finance ticket donations. The initiative targets residents who live, work, and contribute to the spirit of Los Angeles but might otherwise face financial barriers to attending.

Emphasising the mandate for local accessibility, LA28 chairperson and president, Casey Wasserman, said: “The 2028 Olympic and Paralympic Games are for everyone. This program is about making sure that the people who live, work and contribute to the spirit of Los Angeles can access the games taking place in their hometown.” 

The Rams’ contribution is strategically linked to the core infrastructure of the Games.

Framing the donation as a natural extension of the facility’s vision, Los Angeles Rams president, Kevin Demoff, added: “LA28 shares this vision of using sports to lift Los Angeles as well as bridge the world.”

“We are honored to team up with them to kick off this program, which will give thousands of Angelenos who otherwise might not get to attend the Games an opportunity to experience it first-hand,” Demoff said.

SoFi Stadium and the wider Hollywood Park development, built by Rams Owner/Chairman E. Stanley Kroenke, will serve as the centrepiece of the 2028 event, hosting both the Olympic and Paralympic Opening Ceremonies and transforming into the largest Olympic Swimming venue in history.

The partnership leverages the city’s premier sports asset to deliver a tangible social legacy, inviting other stakeholders to participate in maximising the community impact of the world’s largest sporting event.

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