MotoGP and Accenture Join Forces to Reinvent the Direct-to-Fan Sports Streaming Experience

MotoGP Group has announced an alliance with professional services firm Accenture to overhaul and scale its direct-to-fan over-the-top streaming ecosystem.

Set to debut ahead of the 2027 season, the initiative will unify core motorsport properties, including MotoGP, Moto2, Moto3, and World Superbike, under a single centralised technology architecture while allowing customised, region-specific audience engagement at scale.

Commenting on the alliance, Digital Business director of MotoGP Group, Gorka Llort Igal, said: “MotoGP has always been defined by innovation, pushing the limits of what’s possible both on and off the track.”

“As we continue to grow our global audience, we’re focused on creating a direct-to-fan experience that matches the excitement, emotion and intensity of the world’s most exciting sport.

“Through our collaboration with Accenture, we’re building a platform that will bring fans closer to the action than ever before, with more personalisation, deeper insights, greater interactivity and richer content,” Llort Igal said.

Highlighting the commercial objectives of unifying digital properties on scalable architectures, global media & entertainment lead at Accenture, John Peters, added: “MotoGP has a clear vision for how it wants to evolve its direct-to-fan experience and create new sources of value around the sport.”

“As sports organisations build deeper, more direct relationships with fans, the opportunity lies in bringing together audience engagement, content and monetization on a connected platform that can continually evolve with changing fan expectations.”

“By combining MotoGP’s deep understanding of its fans and the sport with Accenture’s Media Engage platform and experience building and operating media platforms at scale, we can help create the foundation for the next generation of direct-to-fan experiences,” Peters stated. 

Powered by Accenture Media Engage, part of the Accenture Media Suite, the transformation boosts artificial intelligence and advanced automation to streamline operational workflows and optimise monetization across the digital value chain.

Fans will gain access to multi-camera viewing configurations and real-time telemetry data integrated directly into livestreams, with immersive features slated for future updates. The digital architecture will also leverage co-innovation partnerships with Amazon Web Services to optimise circuit connectivity.

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