Author: Jeremy Nicholson
NIKE Joins Three-Way Merchandise Deal
[vc_row][vc_column][vc_column_text]Tokyo-based baseball team, the Yomiuri Giants, have announced a partnership with Nike and...
November 24, 2022
Wimbledon Serves Up New Partnership For 2023
[vc_row][vc_column][vc_column_text]Wimbledon and the All England Lawn Tennis Club have signed Barclays as the...
November 24, 2022
AOC Announce Grassroots Website Building Initiative
[vc_row][vc_column][vc_column_text]The Australian Olympic Committee and official website building partner, GoDaddy, have teamed up...
November 18, 2022
Hawthorn Hawks Finalise Construction Contract for Dingley Centre
[vc_row][vc_column][vc_column_text]Australian Football League (AFL) club, the Hawthorn Hawks, have reached a deal with...
November 18, 2022
Atlanta Braves Ownership Structure Changes
[vc_row][vc_column][vc_column_text]Major League Baseball franchise, the Atlanta Braves, have been transformed into a separate...
November 18, 2022
ICC Independent Chair Announced
[vc_row][vc_column][vc_column_text]The International Cricket Council (ICC) has announced Greg Barclay as the independent chair...
November 17, 2022
Nike Launches Innovative Online Community
[vc_row][vc_column][vc_column_text]Nike has announced the release their new online community for athletes named Swoosh....
November 17, 2022
CONCACAF Enters Media and Content Partnership
[vc_row][vc_column][vc_column_text]North American football’s governing body, CONCACAF, has agreed a deal with OneFootball, giving...
November 17, 2022
PGA Tour Extends Key Sponsorship
[vc_row][vc_column][vc_column_text]The Professional Golfers’ Association (PGA) Tour has announced that United Airlines will remain...
November 17, 2022
NHL Announces Sustainability Tracking Program
[vc_row][vc_column][vc_column_text]The National Hockey League (NHL) has engaged SAP to develop the NHL Venue...
October 28, 2022
NRL Enters Landmark Commercial Partnership
[vc_row][vc_column][vc_column_text]The National Rugby League (NRL) have announced a new partnership with Westpac, beginning...
October 28, 2022
NBA Appoints New Chief Marketing Officer
[vc_row][vc_column][vc_column_text]The National Basketball Association (NBA) have unveiled Tammy Henault as their new chief...
October 28, 2022
X Games Majority Ownership Changes Hands
[vc_row][vc_column][vc_column_text]MSP Sports Capital have purchased a controlling stake in the X Games brand...
October 27, 2022
Audi Makes Sponsorship Return To F1
[vc_row][vc_column][vc_column_text]Ahead of Audi’s 2026 F1 debut, the team has announced a partnership with...
October 27, 2022
Sportradar Expands Data Rights Deal For NBA
[vc_row][vc_column][vc_column_text]Sports betting company, FanDuel, have entered a long-term partnership with Sportradar, the official...
October 27, 2022
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