The National Basketball Association (NBA) have unveiled Tammy Henault as their new chief marketing officer, effective 21 November.

Henault’s responsibilities will include global marketing for the NBA and promotion of its affiliate leagues.

The new NBA ID, a global membership and rewards initiative, is a key part of international marketing.

She will also oversee the roll-out of the NBA’s Next Gen platform, which complements the new NBA App.

Henault comes into the role with vast experience and a current role as senior vice president of marketing at Paramount+.

She has also held positions at the New York Times, and magazines Time, People and In Style.

Announcing her appointment, NBA deputy commissioner, Mark Tatum, said: “Tammy is an award-winning marketing and media executive with terrific experience and a proven track record in audience acquisition, retention and engagement.”

“As the NBA continues to prioritize our direct-to-consumer offerings, we are excited for Tammy to join our team and help us forge meaningful connections with NBA fans around the world,” he said.

On her new role, Henault, said: “The NBA is a global powerhouse with an incredible fanbase, and I am honoured to bring my experience in growing audiences and engaging fans to the league.”

“I am inspired by the league’s mission to build community through the game and look forward to working in partnership with internal and external stakeholders to continue to bring innovative marketing to NBA fans around the world,” she said.

Henault replaces Kate Jhaveri, who was the NBA’s chief marketing officer for three years.