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Wimbledon Serves Up New Partnership For 2023


Wimbledon and the All England Lawn Tennis Club have signed Barclays as the official banking partner of the 2023 Wimbledon grand slam.

The deal will also see current world number 19, Francis Tiafoe, become the premier ambassador for the partnership.

Speaking on the role, Tiafoe said: “I’m thrilled to be working with Barclays to help change the lives of young people who typically wouldn’t have the opportunity to experience the game of tennis.”

“Growing up, playing at Wimbledon was my dream, so to be an Ambassador for Barclays, the new banking partner for Wimbledon, is very special,” he said.

A key aspect of the sponsorship will be Barclays’ contribution to the Wimbledon Foundation.

Barclays’ donation is set to be the largest annual sum pledged by any tournament partner, since the Wimbledon Foundation started in 2013.

Through the Wimbledon Foundation, Barclays hope to address accessibility and equality issues in tennis and in London generally.

Commenting on the goals of the partnership, All England Club chief executive, Sally Bolton, declared: “Barclays’ commitment to creating access to sport for all is something that we are passionate about and, thanks to their generous support of the Wimbledon Foundation, will be a central theme of our partnership.”

There are hopes that the 2023 tournament can grow further, following record viewing numbers in 2022.

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