Month: January 2024

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Luckin Coffee signs on as Australian Open partner in China and Southeast Asia

Tennis Australia has partnered with Luckin Coffee, the prominent Chinese coffee house chain,...

January 11, 2024
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Liverpool and Arsenal continue record-breaking viewership trend in FA Cup clash

Liverpool’s 2-0 victory over Arsenal in the third round of the FA Cup...

January 11, 2024
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Aston Villa locks in multi-million kit deal with Adidas for 2024-25 season

Aston Villa has reportedly inked a long-term kit deal with global sportswear giant...

January 11, 2024
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Confirmed360 named Phoenix Suns’ official entertainment concierge partner

NBA’s Phoenix Suns have unveiled Confirmed360 as their new entertainment concierge partner. The...

January 11, 2024
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BeIN Sports announces collaboration with Prime Video for Australian market

Qatari-based international sports network BeIN Sports has recently forged a partnership with global...

January 11, 2024
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FIS appoints Nick Fellows as Director of new TV streaming platform

The International Ski and Snowboard Federation (FIS) has enlisted the expertise of Nick...

January 10, 2024
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Corinthians secures record-breaking sponsorship deal with VaideBet

Brazilian football powerhouse Corinthians has sealed a historic sponsorship agreement with VaideBet. The...

January 10, 2024
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ESPN in talks to extend College Football Playoff rights beyond 2026

ESPN is reportedly in discussions to prolong its exclusive rights agreement with the...

January 10, 2024
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Euroleague Basketball secures long-term partnership with Motorola

Euroleague Basketball, the organiser of top-tier European club competitions, has inked a new...

January 10, 2024
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UFC extends partnership with Sony Pictures Networks India until 2028

The Ultimate Fighting Championship (UFC) has announced a multi-year extension of its broadcast...

January 10, 2024
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Major League Baseball rejects Amazon’s $150 million rescue package for DSG

Major League Baseball (MLB) has reportedly declined Amazon's proposed $150 million rescue package...

January 10, 2024
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Tiger Woods and Nike part ways after 27 years

Golf legend Tiger Woods and sports apparel powerhouse Nike have officially concluded their...

January 9, 2024
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NASCAR expands sports betting operations with DraftKings partnership

US sports betting giant DraftKings has revealed an agreement with NASCAR, the top-tier...

January 9, 2024
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NFL dominates US television’s top 100 most-viewed programs list in 2023

The National Football League (NFL) continued its dominance on US television in 2023...

January 9, 2024

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