FIS appoints Nick Fellows as Director of new TV streaming platform

The International Ski and Snowboard Federation (FIS) has enlisted the expertise of Nick Fellows to lead its recently launched streaming platform, FIS TV.

As Director, Fellows will play a pivotal role in shaping content strategies, collaborating with the FIS digital team, and conceptualising programming and world feed concepts for the platform.

Bringing over three decades of experience spanning sports, lifestyle and entertainment genres, Fellows has an illustrious career that includes coverage of 17 Summer and Winter Olympic Games and every FIS World Alpine World Championships since 1989. His journey in television commenced after a successful stint as an alpine athlete representing Great Britain from 1982 to 1989.

Joining Eurosport and Sky Sports News in 1989 as a reporter and commentator, Fellows has established himself as a respected figure in sports broadcasting.

FIS TV was launched as part of a new centralised digital platform strategy and is a free over-the-top (OTT) platform that collaborates with international sports marketing agency Infront. The platform aims to provide coverage of FIS competitions in markets without a dedicated TV deal.

The initiative is a result of the media rights deal announced in July between FIS and Infront, resolving a prolonged dispute and streamlining the international distribution of FIS World Cup broadcast rights for the next eight seasons.

“Nick’s wealth of experience will be a great asset to the FIS Media and Marketing team. In his role, he will help to develop FIS TV and our digital initiatives even further,” said FIS Secretary General Michel Vion.

FIS announced in October its plans to livestream World Cup events on its digital platforms throughout the current season. This signifies a proactive approach to engage global audiences and broaden the reach of FIS competitions.