Month: January 2024
Bondi Sands extends Australian Open sponsorship until 2027
Bondi Sands, the renowned sun care brand, has committed to extending its sponsorship...
January 9, 2024
Williams Racing secures Mercedes power unit extension until 2030
Williams Racing, the prominent UK-based Formula 1 (F1) racing team, has secured a...
January 9, 2024
NHL Winter Classic faces viewership slump in 2024 amidst college football clash
The 2024 edition of the National Hockey League (NHL) Winter Classic, an annual...
January 8, 2024
TKO Group Holdings unites UFC and WWE global partnerships teams for unprecedented brand opportunities
In a move that promises to reshape the landscape of sports marketing, TKO...
January 8, 2024
PWHL match in Ottawa shatters women’s pro ice hockey attendance record
In a watershed moment for women's ice hockey, the clash between Ottawa and...
January 8, 2024
Foley sets ambitious path for Auckland A-League club as talent pipeline for EPL
Renowned American sports magnate Bill Foley has unveiled his strategic plan for the...
January 8, 2024
Carolina Hurricanes and steel giant Nucor seal historic sponsorship deal
Carolina Hurricanes have secured a groundbreaking sponsorship deal with Nucor, making the NHL...
January 8, 2024
Portland Thorns sold for $63m in landmark acquisition by Bhathal family
In an extraordinary National Women's Soccer League ownership deal, the Portland Thorns have...
January 5, 2024
NCAA and ESPN ink $920m, 8-year deal for exclusive championship rights
The NCAA and ESPN have revealed a groundbreaking $920 million, eight-year agreement, securing...
January 5, 2024
Professional Bull Riders secures multi-year partnership with Anheuser-Busch InBev
The Professional Bull Riders (PBR), a prominent international bull riding circuit based in...
January 5, 2024
Indiana Pacers partner with local tech start-up Spokenote as jersey patch sponsor
The NBA's Indiana Pacers have announced a partnership with local tech start-up Spokenote...
January 4, 2024
Snoop Dogg joins NBC’s Paris 2024 Olympics coverage
NBC is set to bring a unique flavour to its coverage of the...
January 4, 2024
Teen sensation Luke Littler propels PDC World Darts Championship to record viewership
The electrifying performance of teenage darts prodigy Luke Littler in the PDC World...
January 4, 2024
Tennis Australia announces $10m prizemoney pool increase for Australian Open
Tennis Australia has boosted the prize pool for the Australian Open grand slam...
January 3, 2024
Dwayne ‘The Rock’ Johnson and Dany Garcia, co-owners of XFL, unveil ‘United Football League’ merger with USFL
The United Football League (UFL), an American football league resulting from the merger...
January 3, 2024
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