Topic: Brands

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NHL Expands Apparel Offering with Lululemon and Fanatics Collaboration

The NHL has partnered with Lululemon and Fanatics to introduce an innovative apparel...

October 24, 2024
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Clippers’ Intuit Dome Sets New Standard with AI-Driven Fan Experience and Sustainability

The LA Clippers’ $2 billion Intuit Dome is reshaping the NBA fan experience...

October 24, 2024
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Trivago Partners with Jürgen Klopp to Lead AI-Driven Global Campaign

Trivago has announced a new partnership with Liverpool FC manager Jürgen Klopp...

October 24, 2024
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NBA Launches Major Creator Program Expansion for 2024-25 Season

The NBA has announced the largest expansion of its creator program to date...

October 24, 2024
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ASICS Unveils Wellness Campaign Featuring Brian Cox Ahead of Sport Wellness Summit

In a strategic move, ASICS has launched a new campaign highlighting the importance...

October 24, 2024
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NBA Launches “The Heist II” Boosting 2024 Emirates NBA Cup Engagement

The NBA has unveiled "The Heist II" campaign as part of its promotional...

October 23, 2024
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Ford Fuels WNBL’s Growth Strategy for the 2024-25 Season

The Women's National Basketball League (WNBL) has secured a significant partnership with Ford...

October 23, 2024
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Invictus Australia Prioritises Wellbeing on Road to Invictus 2025

Invictus Australia Prioritises Wellbeing on Road to Invictus 2025 The recent announcement of...

October 23, 2024
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Foxtel’s 2025 Content Slate Promises Innovation Amid Industry Shifts

Foxtel Group has unveiled its 2025 content slate, positioning itself to navigate the...

October 23, 2024
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Record-Breaking TAB Everest Highlights Growing Global Prestige and Capacity Challenges

The 2024 TAB Everest at Royal Randwick has once again demonstrated its growing...

October 23, 2024
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Elliott Hill Leads Nike’s Innovation and Sustainability Strategy

Elliott Hill, President of Consumer and Marketplace at Nike, has returned to lead...

October 22, 2024
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MLS and TikTok Launch Exclusive Messi Content for Playoffs

Major League Soccer (MLS) has announced an exclusive partnership with TikTok to showcase...

October 22, 2024
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Gold Coast 500 Celebrates 30 Years with Major Economic BOOST

The Boost Mobile Gold Coast 500 is set to return from 25-27 October...

October 22, 2024
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NFL Sets Record at Wembley, Boosting Global Expansion in 2024

Stay ahead of the latest sports business trends by subscribing to our free...

October 22, 2024
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NFL Launches Dedicated Australian Shop Site for Growing Fanbase

The NFL's popularity in Australia has been on a notable rise in recent...

October 17, 2024

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