Nick Kyrgios Joins Stryda Brewing Co. as Co-Owner and Brand Ambassador

The Queensland-based brewery, launched in 2023, is positioning itself as a bold new player in Australia’s $2 billion beer industry, offering a fresh alternative to traditional beer brands. With its low-calorie Classic Lager and New Age Lager, Stryda is targeting younger, health-conscious consumers who are seeking alternatives to mainstream offerings.

Kyrgios, known for his candid and unapologetic personality, sees a natural alignment with the brand. “Stryda aligns with my brand—it’s raw and edgy,” he stated, reflecting the brewery’s disruptive approach to marketing. The partnership is also set to benefit from Kyrgios’ global reach, with over 4.1 million Instagram followers and his growing podcast, Good Trouble, which has already featured product placements for Stryda with high-profile guests like Matthew McConaughey and Gordon Ramsay. His presence not only boosts the brewery’s visibility but also helps it connect with younger audiences who value authenticity and boldness in the brands they support.

Stryda’s strategy extends beyond marketing, as it aims to foster a community-driven model. Through a partnership with equity crowdfunding platform Birchal, the brewery is inviting thousands of small investors to join its growth journey. This approach reflects its commitment to building a brand that resonates with its audience, creating not just a product, but a shared movement among beer lovers.

Kyrgios’ involvement underscores a broader trend of athletes stepping into entrepreneurship and investing in ventures that align with their personal brands. The alcohol industry, in particular, has attracted a wave of sports stars looking to diversify their influence and capitalise on their public profiles. For Kyrgios, his role as co-owner ties his success directly to the brand’s performance, creating a vested interest in Stryda’s future.

As the brewery sets its sights on global expansion, its bold approach to marketing and community engagement positions it to carve out a unique identity in a competitive market. With Kyrgios at the forefront, Stryda Brewing Co. exemplifies the dynamic intersection of sport, business, and culture, making it a brand to watch in the evolving Australian beer industry.