Topic: Brands
All 32 Teams Officially Part of NFL’s Global Markets Program
The National Football League (NFL) has announced an expansion of its Global Markets...
May 22, 2025
Nike Faces Lawsuit Over NFT platform closure
Nike is currently facing legal challenges in the United States, prompted by a...
April 30, 2025
NFL and Nike Partner on “Rivalries” Uniform Initiative
Nike and the National Football League (NFL) have joined forces to unveil 'Rivalries,'...
April 29, 2025
Fanatics leans into AI to improve merchandise sales
As the NCAA’s March Madness climaxes, Fanatics is set to launch around 2,400...
April 7, 2025
Nike and SKIMS Launch ‘NikeSKIMS’ to Disrupt Women’s Activewear Market
Nike, Inc. and SKIMS have joined forces to introduce NikeSKIMS, a groundbreaking new...
February 20, 2025
Netball Australia’s Grassroots Rebrand
Sport Design Australia (SDA) has completed a comprehensive rebrand of Netball Australia’s Woolworths...
February 18, 2025
Manchester City Wins Legal Battle Over Premier League Sponsorship Rules
Manchester City has dealt a significant blow to the Premier League’s regulatory framework...
February 16, 2025
Super Bowl Advertising Rates Reach Record Highs in 2025
The 2025 Super Bowl has witnessed a significant uplift in advertising investment, with...
February 11, 2025
Supercars and Griffith University Launch SuperGEMS to Inspire Women in Motorsport and STEM Careers
In a strategic move to drive diversity in motorsport and STEM industries, Supercars...
February 7, 2025
USGA Opens Door for LIV Golf Players as Riyadh Air Joins as Major Sponsor
In a landmark shift for professional golf, the United States Golf Association (USGA)...
February 6, 2025
Bright Partnerships Expands to Australia with New Melbourne Office
Bright Partnerships has officially launched its Australian office, marking a significant step in...
February 4, 2025
Jordan Brand Marks 40 Years of Air Jordan 1 with ‘Banned’ Revival
The Air Jordan 1, one of the most iconic sneakers in sports and...
February 3, 2025
Dolphins Partner with Wahl to Launch New Sponsorship
The Dolphins have officially partnered with grooming brand Wahl in a new multi-year...
February 3, 2025
Louis Vuitton Partners with Formula 1 Australian Grand Prix 2025
In a landmark collaboration, Louis Vuitton has been announced as the Title Partner...
February 1, 2025
McDonald’s Partners with Angel Reese to Launch New Athlete-Endorsed Meal
McDonald's has announced a partnership with basketball champion, entrepreneur, and fashion icon Angel...
January 31, 2025
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