Topic: Brands
USGA Opens Door for LIV Golf Players as Riyadh Air Joins as Major Sponsor
In a landmark shift for professional golf, the United States Golf Association (USGA)...
February 6, 2025
Bright Partnerships Expands to Australia with New Melbourne Office
Bright Partnerships has officially launched its Australian office, marking a significant step in...
February 4, 2025
Jordan Brand Marks 40 Years of Air Jordan 1 with ‘Banned’ Revival
The Air Jordan 1, one of the most iconic sneakers in sports and...
February 3, 2025
Dolphins Partner with Wahl to Launch New Sponsorship
The Dolphins have officially partnered with grooming brand Wahl in a new multi-year...
February 3, 2025
Louis Vuitton Partners with Formula 1 Australian Grand Prix 2025
In a landmark collaboration, Louis Vuitton has been announced as the Title Partner...
February 1, 2025
McDonald’s Partners with Angel Reese to Launch New Athlete-Endorsed Meal
McDonald's has announced a partnership with basketball champion, entrepreneur, and fashion icon Angel...
January 31, 2025
Australian Athletics Rebrands to Strengthen Market Presence
In a strategic move to bolster its market position and commercial appeal, Athletics...
January 30, 2025
Hamilton and Leclerc Team Up to Unveil Ferrari’s 2025 Race Suit
Ferrari’s 2025 season is shaping up to be a highly anticipated campaign, with...
January 29, 2025
Cameron Brink and Optimum Nutrition Forge Strategic Partnership for Branding Success
Cameron Brink, the rising WNBA star and second overall draft pick, is...
January 29, 2025
Peyton Manning Expands Endorsement Portfolio with Strategic U.S. Bank Partnership
NFL legend, Peyton Manning, has long been recognised as a master of strategy...
January 29, 2025
Adidas and Arsenal Celebrate Fourth Year of “No More Red” Initiative
Adidas and Arsenal Football Club have marked the fourth year of their “No...
January 13, 2025
Mitsubishi Motors Named Official Vehicle Supplier for Rugby WA
Mitsubishi Motors Australia has been announced as the official vehicle supplier for Rugby...
January 13, 2025
Dana White Joins Meta’s Board: Bridging Sports and Technology
Dana White, President and CEO of UFC®, has been appointed to the Meta...
January 8, 2025
Australian Open Partners with Red Bull Bassline
The Australian Open is teaming up with Red Bull to bring Red Bull...
January 7, 2025
Athletics Australia and PUMA Secure Partnership Through 2032
Longest Partnership in Australian Athletics History Athletics Australia has extended its partnership with...
January 7, 2025
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