Topic: Brands
NFL and Nike Extend Partnership Through 2038
Nike and the NFL have announced their long-standing partnership will now run through...
December 13, 2024
Did Mercedes Set the Standard for Farewelling an Iconic Athlete
Athletes leaving teams is often fraught with tension, uncertainty, and emotion. Yet Mercedes-AMG...
December 10, 2024
Deloitte and AIS Launch Ignite Program for Athlete Career Development
Deloitte Australia, in collaboration with the Australian Institute of Sport (AIS), has introduced...
December 10, 2024
Nike Extends Partnership with Brazilian Football Confederation
Nike has extended its partnership with the Brazilian Football Confederation (CBF) for another...
December 10, 2024
McLaren and Allwyn Forge Strategic Partnership to Boost Commercial Reach
McLaren Racing has announced a multi-year sponsorship agreement with multinational lottery operator Allwyn,...
December 6, 2024
Paige Bueckers Breaks Ground with Nike Player Edition Basketball Shoe
Basketball college athlete, Paige Bueckers, has become the first NIL (Name, Image, Likeness)...
December 5, 2024
NBC Sports Debuts EA Madden-Themed Broadcast for Texans-Chiefs Game
NBC Sports, in partnership with the NFL, EA Sports, and Genius Sports, is...
November 29, 2024
Qatar Airways Partners with Novak Djokovic as Brand Ambassador and Wellness Advisor
Qatar Airways has announced a multi-year partnership with tennis legend Novak Djokovic, appointing...
November 29, 2024
Athletes Light Up Dick’s Holiday Campaign in One of the Best Holidays Marketing Moves
The holiday season often inspires brands to get creative, but Dick’s Sporting Goods...
November 29, 2024
Newcastle Falcons Put up for Sale Amid Financial Challenges in Rugby Union
The Newcastle Falcons, one of England’s prominent rugby union clubs, have been listed...
November 28, 2024
Nick Kyrgios Joins Stryda Brewing Co. as Co-Owner and Brand Ambassador
Tennis icon Nick Kyrgios has taken his entrepreneurial ambitions to the Australian beer...
November 28, 2024
Red Bull Bassline to Debut at Australian Open 2025
Tennis Australia has announced an exciting partnership with Red Bull, introducing the Red...
November 28, 2024
AB InBev Becomes Official Beer Partner of FIFA Club World Cup 2025
AB InBev, the parent company of Budweiser, has been named the official beer...
November 26, 2024
Cadillac Set to Join Formula 1 as 11th Team in 2026
Cadillac, under General Motors (GM), is set to join Formula 1 in 2026...
November 26, 2024
SEN and Four’N Twenty Renew Partnership with Expanded Coverage
The Sports Entertainment Network (SEN) has announced the renewal and expansion of its...
November 26, 2024
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