HomeFree ArticleLatest NewsTop NRL Partnerships: Broncos, Roosters, More

Top NRL Partnerships: Broncos, Roosters, More

NRL Parramatta Eels Mosh

Top NRL Partnerships: Broncos, Roosters, More

Following the launch of the 2022 NRL premiership season, as all clubs settle into the season ahead, here are all the commercial partnerships recently announced across the league.

Sydney Roosters

The Sydney Roosters have announced Reddawn Australia as a premier partner, with the brand to remain on the back-right of the club’s playing shorts, as well as adding to the club’s NRLW side’s partnerships.

Roosters chief operating officer, Jarrod Johnstone, said: “The Sydney Roosters pride ourselves on our community which has been built upon our foundations of kinship, uplifting our players and our supporters alike.”

“We understand that Reddawn Australia also shares the value of servicing community, and we believe that this will no doubt lead to a long and mutually beneficial partnership.

“We look forward to working alongside the Reddawn team in a close capacity, and we are proud to have the Reddawn logo displayed on our playing shorts,” Johnstone said.

Manly Warringah Sea Eagles

Elsewhere, the Manly Warringah Sea Eagles have announced Dynasty Sport will remain the club’s official apparel partner for at least another six years through to the end of the 2028 season.

The extension was described as a multi-million-dollar deal seeing the brand elevated to a senior partner level with their branding to appear on all official NRL apparel and junior teams on-field playing jerseys, training, and off-field gear.

South Sydney Rabbitohs

The South Sydney Rabbitohs have announced a three-year partnership with Australian cryptocurrency exchange, Swyftx, who will become the new official crypto exchange partner of the club.

Included in the deal is a combination of on-field signage, digital advertising, and on-field activations to engage fans.

On the Swyftx deal, Rabbitohs CEO, Blake Solly, said: “We pride ourselves on being a club that looks outside the square, a club that is willing to try new things and adopt new approaches to business.”

“Owning and trading cryptocurrency is certainly a big part of the new digital economy and we are excited to partner with Swyftx for the next three seasons.

“Swyftx have quickly established themselves as a leader in the cryptocurrency exchange field here in Australia and they have shown an appetite for getting behind sporting clubs and organisations.

“We’re all excited about this partnership and we look forward to working with Ryan (Swyftx CEO, Ryan Parsons) and his team over at least the next three years,” Solly said.

The Rabbitohs have also announced an extension of their partnership with Aqualand, who is set to remain the club’s official property development partner and lower back of jersey partner for the next two seasons.

Penrith Panthers

The Penrith Panthers have brought in KFC as the club’s official quick service restaurant partner for the next two seasons, with the KFC logo to be displayed on the club’s playing shorts.

Wests Tigers

The Wests Tigers have announced a pair of partnerships, with Boomer Home Loans becoming the club’s exclusive home loans partner and the official head coach partner until at least the end of the 2023 season, and Brydens Lawyers to remain partnered with the club.

Brydens Lawyers will extend their existing partnership to become the official major sponsor of the club’s women’s program, with their branding to appear on the front and centre of both playing jerseys.


The Sharks have also announced a new two-year partnership with Accolade Wines, covering games, events, and the club’s licensed premises, Sharks at Kareela.

Parramatta Eels

The NRL’s Parramatta Eels have partnered with online men’s health platform, Mosh, in an effort to encourage men to prioritise their health in a convenient, affordable and discreet manner.

Mosh co-founder, David Narunsky, said the brand is excited to appear on the club’s team shorts throughout the season.

“At Mosh, we’re excited to partner with one of the NRL’s largest clubs,” Narunsky said.

“Through our online men’s health platform, we will engage with Parramatta Eels fans and the wider community to assist in navigating the complex health system, and make it easy for people to access advice from doctors from the privacy and convenience of their own homes,” he said.

Newcastle Knights

The Newcastle Knights have extended their official membership partner, Brydens Lawyers, into the 2022 season, after the brand first signed up to the club in 2016.


The Warriors have re-signed their partnership with New Zealand Media and Entertainment (NZME) for the 2022 season, with the brand to continue providing media assistance for the club across its platforms.

Canterbury-Bankstown Bulldogs

The Canterbury-Bankstown Bulldogs and local south-west Queensland rugby league club, the Western Clydesdales, have announced a new three-year partnership starting in 2023.

The partnership will see the Bulldogs establish and run an academy program servicing south-west Queensland, as well as working with the Clydesdales staff on and off the field, in an effort to expand their Queensland fanbase.

North Queensland Cowboys

The North Queensland Cowboys have partnered with Aon Australia in an effort to strengthen women’s elite rugby league in northern Australia.

The brand will become a community partner of the North Queensland Toyota Gold Stars, the club’s Queensland rugby League Women’s side.

Melbourne Storm

The Melbourne Storm have brought in a new partnership with Hush Puppies Australia in what has been labelled the brand’s first sporting sponsorship.

Brisbane Broncos

Lastly, the Brisbane Broncos have detailed an official partnership with Australian Beef for the next two seasons, under a new deal delivered by Meat & Livestock Australia (MLA).

The brand will become a platinum partner of the club’s NRL and NRLW sides for the next two seasons.

MLA domestic marketing manager, Graeme Yardy, said: “Australian Beef has a successful history of partnering with high-performing athletes and we’re really pleased to be associating with the Broncos, the most popular football club across all codes in Australia, who can share the story of Australian Beef.

“Partnering with a high-profile sports property helps the Australian Beef brand to amplify its key health messages around beef’s role in a healthy diet, ensuring we make every bite count,” Yardy said.

To view the most recent edition of the top NRL commercial partnerships wrap up from Ministry of Sport, click here.

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