Region: South America
Nike Announces Elliott Hill’s Return as President and CEO
Nike Inc. has announced the return of long-time veteran Elliott Hill as the...
September 20, 2024
ICC Announces Equal Prize Money for Men and Women in Historic T20 World Cup
The International Cricket Council (ICC) has achieved a landmark moment by introducing equal...
September 19, 2024
Formula 1 and LEGO Build Global Partnership Starting in 2025
Two of the world’s most recognised brands, Formula 1 and LEGO, have announced...
September 19, 2024
ICC Men’s Cricket World Cup 2023 Drives USD1.39 Billion Economic Boost for India
The ICC Men’s Cricket World Cup 2023, held from October 5 to November...
September 16, 2024
How Para-Sport Can Follow in the Footsteps of Women’s Sports
The 2024 Paris Paralympic Games signaled a new era for para-sports, demonstrating that...
September 12, 2024
Lenovo Expands Formula 1 Partnership as Global Partner from 2025
Lenovo has expanded its partnership with Formula 1, becoming a Global Partner starting...
September 6, 2024
2024/25 NFL Season Business Preview: Major Commercial Trends Shaping the League
The 2024/25 NFL season kicks off tomorrow with the reigning champions, the Kansas...
September 5, 2024
Key Fan Engagement Insights from the 2024 AT&T Innovation Exchange
The 2024 AT&T Innovation Exchange brought together over 150 industry leaders in Las...
September 4, 2024
QUT Launches FutureSport 360 Masterclass, Shaping the Next Generation of Leaders in Sport
As the sports industry continues to evolve rapidly, the need for future-focused education...
September 4, 2024
Ligue 1 Launches Streaming Service, Ligue 1 Pass, Amid UK Broadcast Blackout
Ligue 1, the premier French football league, has introduced the "Ligue 1 Pass"...
September 2, 2024
Cristiano Ronaldo’s Launches YouTube Channel and Breaks Records
The power of digital platforms in modern sports marketing is still underestimated. Cristiano...
August 29, 2024
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