Includ3d: A New Approach to Crypto Sponsorship in Sports

Chiliz Group, a leading blockchain platform in the sports industry, has launched Includ3d, an agency aimed at facilitating sports sponsorship through cryptocurrency and digital assets. Includ3d will use blockchain technology to help sports organisations find new ways to generate revenue and enhance fan engagement.

Since its inception in 2018 with the Socios.com platform and the introduction of Fan Tokens, Chiliz has helped over 70 sports organisations improve fan interaction and monetisation. In 2023, they expanded their mission by launching the Chiliz Chain, a Sports Blockchain that now supports over 150 brands and organisations across sports and crypto. Includ3d will build on this foundation to create new revenue opportunities and improve fan interaction within the sports industry.

As the sports sector increasingly embraces technology, fans are becoming more accustomed to engaging with brands in digital spaces. This makes the role of cryptocurrency and blockchain increasingly important. Includ3d aims to provide a clear framework for sports organisations to integrate these technologies and thrive in this changing landscape.

Includ3d also provides great opportunities for all sports entities, regardless of size, the chance to participate in the digital economy. This focus on inclusivity could level the playing field, allowing smaller clubs and organisations to access resources and sponsorship avenues that were previously out of reach.

Understanding Cryptocurrency

Cryptocurrency is a type of digital money that operates on blockchain technology, allowing secure peer-to-peer transactions without banks.

What This Means for Sports

As the sports industry evolves, integrating cryptocurrency can change how sponsorships work. Agencies like Includ3d will help sports organisations understand and use cryptocurrency effectively.

For example, FC Barcelona has partnered with Socios.com, enabling fans to purchase fan tokens using cryptocurrency. These tokens grant fans voting rights on specific club decisions, fostering a more engaged and interactive fan experience. Similarly, Paris Saint-Germain’s partnership with Socios.com allows supporters to buy fan tokens that provide access to exclusive content and experiences.

The launch of Includ3d marks a significant step in making cryptocurrency more accessible in sports. By simplifying processes and promoting inclusivity, Includ3d aims to reshape sports sponsorship, helping organisations connect with fans and explore new financial opportunities in the digital age.

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