GRID Esports launches AI predictive analytics product for esports broadcasts

Gaming and esports data company GRID Esports has introduced GRID Insights, an artificial intelligence (AI)-powered analytics product designed to enhance the viewing experience for esports broadcasts and betting applications.

This development signifies a notable advancement in leveraging AI for data-driven insights within the rapidly evolving esports commercial ecosystem.

The tool debuted during Season 3 of the Champion of Champions Tour (CCT) for Counter-Strike 2, where it provides real-time insights as matches progress.

Beyond Counter-Strike, GRID Insights is compatible with other prominent esports titles, including Dota 2, VALORANT, and League of Legends.

Its capability to deliver granular data not only enriches live broadcasts but also equips bookmakers with comprehensive information, facilitating informed betting for punters.

Commenting on the launch, CEO of GRID, Moritz Maurer, said: “With GRID Insights, we’re building the storytelling engine of live esports, powered entirely by official data.”

This approach highlights GRID’s commitment to utilising verified in-game data and real-time data pipelines to generate predictions, contextual statistics, and behavioural patterns, thereby automating processes that traditionally required dedicated human analyst teams.

This efficiency can have direct implications for operational costs and speed of content delivery for media partners and betting operators.

The introduction of GRID Insights marks GRID Esports’ second major product launch in 2025, following the earlier release of GRID Stream, a video solution for real-time video feeds for bookmakers.

The broader esports industry has shown an increasing integration of AI technology, with teams like Cloud9 and NRG adopting AI-driven chatbots for fan engagement.

Concurrently, advancements by researchers in South Korea have demonstrated an AI-powered in-game observer model to identify compelling match segments for viewers.

These parallel developments underscore a wider industry trend towards technological augmentation for both content delivery and fan interaction.

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