Urban Grind TV Anchors Sports Content Push with Horace Grant Broadcast Deal

Independent media Urban Grind TV has formalised its aggressive expansion into premium sports broadcasting, confirming that principal filming has concluded on the inaugural season of Legends in Session with Horace Grant.

The 13-part, hour-long television series is spearheaded by executive producer Wally Lockard III and represents a significant strategic pivot for the 30-time award-winning Chicago media organisation, which has spent nearly two decades anchoring the Midwestern hip-hop and urban culture market.

Financial terms remain tightly guarded, but the commercial architecture of the venture indicates a highly lucrative syndicated asset. Scheduled to premiere globally by the conclusion of 2026, the program has secured immediate linear broadcasting space via cable television across the major Chicago market, alongside multi-platform digital distribution via heavyweights Roku, Apple TV, and Amazon Fire TV.

Speaking on the production’s culmination and the emotional depth of the project, host Horace Grant highlighted the unique focus of the narrative strategy:

“This has been an incredible journey. Sitting down with some of the greatest athletes of our time who I’ve competed with, against, and grown alongside was both humbling and inspiring,” said Grant. “We went beyond stats and highlight reels to really explore their personal stories: the challenges they faced, the lessons they learned, and the moments that defined their careers. Each conversation was unique, honest, and full of insights that I know fans will appreciate. I’m proud of what we’ve captured, and I can’t wait to share these conversations with the world.”

Executive producer Wally Lockard III expressed strong commercial confidence in the cross-generational appeal of the brand alignment:

“I’m incredibly thankful to be part of bringing this show to life,” said Lockard. “Working with Horace has been an absolute pleasure. His passion, insight, and ability to connect with legends from across sports makes this series something truly special. I can’t wait for fans to see it.”

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