Game Development 2 min read

Cricket Legends Unite in New International Masters League

image

The cricketing world is abuzz with the announcement of the International Masters League (IML), an exciting new T20 franchise tournament featuring six teams composed of cricketing stars from across the globe. Scheduled to commence in November 2024, the league aims to unite legends from India, Australia, England, South Africa, Sri Lanka, and the West Indies, rekindling the magic of cricket’s golden era.

The brainchild of two of cricket’s greatest icons, Sunil Gavaskar and Sachin Tendulkar, the league is being brought to life through their respective companies, PMG Sports and SRT Sports Management, in partnership with SPORTFIVE. Tendulkar will serve as the league’s face, while Gavaskar has been appointed League Commissioner, responsible for upholding the tournament’s high standards.

The IML will comprise six franchises, each representing a different cricketing nation and featuring a wealth of experience and talent. Among the confirmed participants are legends such as Brian Lara, Virender Sehwag, and Jacques Kallis. Their involvement not only adds significant star power to the tournament but also ensuring that fans can look forward to thrilling matches filled with nostalgia and competitive spirit. The presence of these cricketing icons is likely to create an electrifying atmosphere, offering audiences the chance to witness the skill and flair that defined their illustrious careers.

The matches of the International Masters League will be held across three major Indian venues – Mumbai, Lucknow and Raipur.

PMG Sports and SPORTFIVE will oversee the league’s commercial and operational aspects, including franchise partnerships, commercial rights management, on-ground execution, and broadcast production. This collaboration underscores the tournament’s ambition to deliver a professional and engaging cricketing experience.

SPORTFIVE CEO Stefan Felsing expressed enthusiasm for the league’s potential, “This tournament presents a fantastic opportunity to enhance our footprint in cricket. It’s just the start, with more cricket initiatives coming soon. We are thrilled to be part of this journey, bringing back iconic players to the pitch and giving fans a new way to connect with their heroes.

Stay ahead of the latest sports business trends by subscribing to our free Ministry of Sport newsletter. Unlock even more insights with our exclusive membership plans today!

Similar Stories

logo
image
Game Development 3 min read

WNBA Expands to Portland, Announcing them as 15th Franchise

The WNBA has officially announced Portland as the home of its 15th franchise,...

image
Game Development 2 min read

Papua New Guinea Reportedly Set to Join NRL as 19th Team in $600M Government-Backed Expansion

In a significant development, Papua New Guinea is reportedly set to join the...

image
Game Development 5 min read

How Para-Sport Can Follow in the Footsteps of Women’s Sports

The 2024 Paris Paralympic Games signaled a new era for para-sports, demonstrating that...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.