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PepsiCo announced as Official Partner of Formula 1

Formula 1 and PepsiCo have announced a multi-year agreement that designates PepsiCo as...

May 28, 2025
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Pierre Ducrey appointed new IOC Sports Director

The International Olympic Committee (IOC) has appointed Swiss national Mr. Pierre Ducrey as...

May 27, 2025
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F1 Q4 Revenue Falls Despite Increase on Year

Formula 1 Group demonstrated strong financial performance, as total revenue for the year...

May 14, 2025
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IOC Joins “Solve for Tomorrow” with Sport & Tech Theme

The IOC has joined the "Solve for Tomorrow" initiative, which launched in 2010...

May 13, 2025
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Eight Cities to dazzle the world at the FIFA Women’s World Cup Brazil 2027

FIFA has officially unveiled the eight host cities and their respective stadiums for...

May 12, 2025
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JET365 announced as Private Aviation Partner this 2025 Season

The BWT Alpine Formula One Team officially announced a new partnership with JET365,...

May 7, 2025
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Esports World Cup launches new music initiative

The Esports World Cup Foundation (EWCF) has officially launched 'Music of EWC,' an...

May 1, 2025
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F1 Academy Lands Partnership With Morgan Stanley Ahead of Miami GP

Morgan Stanley has officially partnered with F1 ACADEMY, becoming the first financial services...

April 30, 2025
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Formula 1 welcomes PwC as Official Consulting Partner

In a significant development within the sporting business landscape, Formula 1 has officially...

April 30, 2025
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McLaren, Deloitte UK Aiming To Improve Sustainability

McLaren Racing, in collaboration with Deloitte UK and the Fédération Internationale de l'Automobile...

April 24, 2025
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Interview: How Momentus Technologies is Streamlining Event Management

[embed]https://vimeo.com/1077471079/e07f997d8b[/embed] In an interview with Ministry of Sport, Momentus Technologies chief innovation officer,...

April 22, 2025
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Haas welcomes STEM RACING Students to Saudi Arabia GP

The MoneyGram Haas F1 Team has been actively engaging with students in the...

April 22, 2025
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FIA Deputy President Resigns, Cites Breakdown of Standards

Robert Reid, the deputy president of the FIA, has stepped down from his...

April 11, 2025
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LA28 Events Program Commits to Gender Equality

The International Olympic Committee’s Executive Board (EB) has officially endorsed the event programme...

April 11, 2025
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IPC Leader Urges Greater Investment in Para-sport Infrastructure.

In a compelling address at the Global Disability Summit held in Berlin, Andrew...

April 9, 2025

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