Winna.com Bolsters Global Football Strategy with Argentina National Team Partnership

The crypto sportsbook and casino platform Winna.com has solidified its presence in the international football market by securing an official regional sponsorship with the Argentina National Football Team.

This agreement aligns the digital platform with the reigning world champions during the 2026 FIFA World Cup. The deal represents a core component of the Argentine Football Association’s (AFA) broader commercial strategy, which focuses on building a diversified global sponsorship programme through targeted regional alliances.

As part of the collaboration, Winna will roll out a comprehensive range of integrated marketing initiatives, including co-branded campaigns, digital activations, and unique fan engagement experiences. To initiate the partnership, Winna has launched a flagship promotion offering 0% house-edge betting on every Argentina match for the duration of the 2026 FIFA World Cup. This move serves as a critical driver for user acquisition and brand engagement as the tournament progresses.

Expressing the significance of the alignment, CEO of Winna.com, Paul Mertens, said: “We could not be prouder to stand alongside the world champions.”

“Argentina represents the very best of football, and we want to bring our players closer to the action than ever before.

“Fans can expect a packed slate of promotions and activations throughout the World Cup, including the chance for everyone to bet on Argentina at 0% house edge during the 2026 tournament.

“It is our way of celebrating the champions with the fans who love them,” Mertens stated. 

Highlighting that the agreement is consistent with the federation’s long-term commercial goals, chief marketing and commercial officer of the AFA, Leandro Petersen, added: “We welcome Winna to the Argentine football family as an official regional sponsor of our Argentina National Team.”

“This alliance reflects the consolidation of our brand’s global expansion model, a project built on 9 years of continuous professionalisation and commercial strategy.

“Partnering with fast-growing brands in key strategic regions allows us to hit new international milestones and bring our World Champions closer to our supporters across the globe,” Petersen said. 

The partnership adds to an extensive and rapidly growing roster of commercial sponsors for the Argentine Football Association, which has successfully monetised its on-field success by securing recent deals with brands such as Kalshi, Betano, and Nexo.

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