Region: Europe
McLaren Unveils New Brand Identity
British luxury supercar manufacturer and motorsport powerhouse McLaren has unveiled an evolved, unified...
September 23, 2026
World Rugby Appoints IHG Hotels & Resorts as Official Hotel Partner for 2027 Men’s World Cup
World Rugby has officially appointed IHG Hotels & Resorts as the Official Hotel...
September 23, 2026
UEFA and Concacaf Demand FIFA Distribute $2.1 Billion in Reserves Following Private Equity Collapse
European and North American football governance UEFA and Concacaf have formally demanded that...
September 22, 2026
Fever Secures Record USD250 Million Funding Round Backed by Australian Venture Capital Firm Athletic Ventures
Live-entertainment technology platform Fever has secured USD250 million (AUD351 million) in a primary...
September 22, 2026
Euroleague Basketball Secures Three-Season German Betting Partnership with LetsBet
Euroleague Basketball has strengthened its footprint in the European sports market by announcing...
September 22, 2026
Inter Miami’s Nu Stadium Selected to Host Final Phase of 2027 FIFA Women’s Champions Cup
Inter Miami CF’s newly opened Nu Stadium has been officially confirmed as the...
September 22, 2026
Formula 1 and Mattel Expand Gaming Partnership with F1 Car Collection Pack for Hot Wheels Game
Formula 1 and global entertainment company Mattel have deepened their commercial collaboration by...
September 22, 2026
FC Barcelona Secures Five-Year Espai Barça Technology Partnership with Telefónica
FC Barcelona has formally announced a five-year partnership agreement with telecommunications giant...
September 21, 2026
Kylian Mbappé Secures Landmark Sponsorship Switch from Nike to Swiss Brand On
Real Madrid forward Kylian Mbappé has ended his two-decade-long partnership with Nike, signing...
September 21, 2026
FIBA and Global Partner Nike Convene Leaders in Berlin to Advance Coaching Pathways for Women in Basketball
The International Basketball Federation (FIBA), operating in partnership with Nike, has hosted...
September 18, 2026
EuroLeague TV Expands OTT Portfolio with International Domestic Leagues for 2026-27 Season
Euroleague Basketball has announced a major expansion of its over-the-top streaming platform,...
September 18, 2026
Disney+ and NHL Secure Five-Year Streaming Partnership for Sweden and Finland
Disney+ and the National Hockey League have announced a five-year broadcasting agreement,...
September 17, 2026
Formula 1 and FIA Reveal 2027 Calendar Featuring 24 Grands Prix and Expanded Ten-Sprint Format
Formula 1 and the International Automobile Federation (FIA) have officially released the 2027...
September 17, 2026
NBA Advances Expansion Timelines for Las Vegas and Seattle Alongside Euroleague
The National Basketball Association has advanced its roadmap for global expansion, with Commissioner...
September 17, 2026
Visa Secures Principal Partner and Payment Technology Role for Australia Rugby World Cups
World Rugby has secured a partnership with digital payments leader Visa, appointing the...
September 16, 2026
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