Region: Europe
Gillette Named Official Shaving Partner of ASEAN Hyundai Cup™ 2026
The ASEAN Football Federation (AFF) has announced Gillette as the Official Shaving Partner...
June 4, 2026
Stephen Curry Signs Landmark Global Endorsement Deal with Li-Ning
Golden State Warriors superstar Stephen Curry has officially signed a major endorsement agreement...
June 3, 2026
Paris Saint-Germain Victory Triggers Record-Breaking International Sales for Fanatics
Paris Saint-Germain (PSG) has made history both on the pitch and in the...
June 1, 2026
Nike and BTS Unveil Global Customisation and Merch Partnership
Nike has announced a partnership with international pop music icons BTS to launch...
May 29, 2026
Gucci Rebrands Alpine in Formula One Title Partnership from 2027
Italian luxury fashion house Gucci has signed a landmark multi-year agreement to become...
May 29, 2026
Jo Yapp Appointed Head Coach for Inaugural Women’s British and Irish Lions Tour
Former Australia women's head coach Jo Yapp has been officially appointed to lead...
May 29, 2026
FIFA World Cup 2026 Hospitality Sales Set Record-Breaking Pre-Tournament Revenues
The FIFA World Cup 2026 Official Hospitality Program has achieved record-breaking commercial milestones,...
May 29, 2026
FC Barcelona and Serveto Extend Commercial Partnership Until 2027
FC Barcelona and Catalan logistics firm Serveto have officially extended their partnership agreement...
May 28, 2026
SportAI Acquires Padelytics to Scale AI-Driven Racket Sports Analytics
Norwegian-based SportAI has announced the acquisition of Padelytics. The move unites two of...
May 26, 2026
adidas and Euroleague Basketball Celebrate 12-Year Partnership
Adidas and Euroleague Basketball have marked the 12th year of their partnership by...
May 26, 2026
Formula 1 and Hasbro Launch Announce Partnership
Formula 1 and toy and games industry leader Hasbro have announced a global...
May 21, 2026
Carlos Alcaraz Signed as Global Brand Ambassador for Ant International
Ant International has announced the appointment of Spanish tennis phenom Carlos Alcaraz as...
May 20, 2026
Red Bull Racing and Crocs Launch Apparel Collaboration Ahead of Canadian GP
Oracle Red Bull Racing has officially announced a licensing partnership with global footwear...
May 15, 2026
Madonna, Shakira, and BTS to Headline First-Ever FIFA World Cup Final Halftime Show
FIFA and Global Citizen have announced that global icons Madonna, Shakira, and BTS...
May 15, 2026
FIFA and PIF Announce Landmark Partnership for 2026 World Cup
FIFA and the Public Investment Fund (PIF) have announced a partnership with PIF...
May 15, 2026
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