Region: Europe
Skechers Strengthens Australian Sports Presence with Strategic Partnerships
Skechers, long recognised as a lifestyle footwear brand, is making significant moves into...
November 11, 2024
Sydney Marathon Joins World Majors, Boosts NSW Economy
The Sydney Marathon has achieved provisional status as part of the prestigious...
November 11, 2024
UCFB and ISC Partner to Boost Sports Management Career Networking
The University Campus of Football Business (UCFB) has formed a strategic partnership with...
November 8, 2024
2024 U.S. Election Set to Reshape College Sports and Athlete NIL Rights
The 2024 U.S. election results, which saw significant gains for Republicans, could signal...
November 8, 2024
British & Irish Lions Unveil QR-Enabled Jersey for 2025 Tour
The British & Irish Lions have unveiled their 2025 Australia tour jersey, created...
November 7, 2024
Bristol Sport Partners with R;pple to Enhance Suicide Prevention in Sport
Bristol Sport Partners with R;pple to Strengthen Mental Health Support Across Sport. Bristol...
November 7, 2024
LIV Golf Adelaide 2025: Expanded Experiences and Exclusive Access
With just 100 days until LIV Golf Adelaide 2025, organisers are gearing up...
November 7, 2024
AFLW Confirms Historic Night Grand Final for 2024 Season
The AFLW has confirmed a significant shift for the 2024 season with the...
November 7, 2024
FIFA Opens Standalone Bids for Women’s World Cup Media Rights
FIFA’s decision to sell standalone media rights for the Women’s World Cup in...
November 7, 2024
Fox Sells Out 2025 Super Bowl Ads at Record-High Prices
Fox Corporation has reached a new high-water mark, selling out all ad slots...
November 7, 2024
Nike Appoints Ann Miller to Lead Global Sports Marketing Amid Strategic Shift
Nike has appointed Ann Miller as Executive Vice President of Global Sports Marketing,...
November 1, 2024
Women’s Super League Secures Multi-Year Broadcast Deals with Sky and BBC
In a significant move for women’s sport, the Barclays Women’s Super League (WSL)...
November 1, 2024
K League Expands Global Reach with Digital Media and Anti-Piracy Innovations
The Korea Professional Football League (K League) is making strides toward international visibility...
November 1, 2024
Beats by Dre’s Athlete-Driven Campaign Redefines Sports Marketing
In the rapidly evolving sports marketing landscape, Beats by Dre is setting a...
November 1, 2024
Hisense Named Official Partner for FIFA’s Expanded Club World Cup 2025
In a strategic move to expand its global sports marketing footprint, consumer electronics...
October 31, 2024
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