Brands, Media & Broadcast 2 min read

Super Bowl Advertising Rates Reach Record Highs in 2025

Written by MOS Editorial Team

Published on 11 February 2025

The 2025 Super Bowl has witnessed a significant uplift in advertising investment, with 30-second slots commanding up to $8 million USD.

This marks a notable increase from previous years, where similar spots were priced at $7 million USD.

Several factors contribute to this escalation. The Super Bowl consistently attracts a vast audience, making it a prime opportunity for brands to gain exposure. In 2024, the event drew an estimated 210 million viewers, underscoring its unparalleled reach.

The heightened demand for advertising space is evident, with major brands such as Bud Light, Uber Eats, Pepsi, Coors Light, Anheuser-Busch InBev, Squarespace, Coffee Mate, and Stellantis securing airtime.

However, the increasing costs raise questions about the return on investment for advertisers. While the Super Bowl offers unmatched visibility, the substantial financial commitment necessitates careful consideration of the potential benefits. The trend of rising prices shows no signs of abating, prompting businesses to evaluate the efficacy of such expenditures in their marketing strategies.

In summary, the 2025 Super Bowl’s advertising landscape reflects both the event’s enduring appeal and the escalating costs associated with premium exposure. Brands must weigh the advantages of reaching a massive audience against the significant financial outlay required.

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