PUMA Appoints Mark Langer as CFO Amid Executive Reshuffle

PUMA SE has announced the appointment of Mark Langer as its new chief financial officer.

Langer succeeds Markus Neubrand, who will formally step down from the Management Board on 30 April 2026, and depart the company later in September following a transition period. Langer brings over 25 years of international expertise, including a decade-long tenure at HUGO BOSS AG where he served as both CEO and CFO.

Strategic Leadership Transformation

The appointment of Langer follows his recent success as CFO of Douglas AG, where he spearheaded critical financial transformation initiatives. His background at McKinsey & Company and Procter & Gamble further bolsters PUMA’s executive suite with deep advisory and consumer brand experience.

Highlighting that Langer’s track record in navigating complex business environments is essential for the brand’s current trajectory, PUMA CEO, Arthur Hoeld, said: “I very much look forward to working with Mark, as he combines deep financial and capital market expertise with proven leadership.” 

Hoeld also extended the company’s gratitude to outgoing CFO Neubrand, credited with securing critical financing and supporting the brand’s strategic transformation during a pivotal market period.

Emphasising that the move is designed to satisfy financial ambitions and stabilize the company’s standing in the eyes of shareholders, chair of the Supervisory Board of PUMA, Héloïse Temple-Boyer, added: “I am convinced that with Mark, we have found a respected and highly regarded finance leader who will help PUMA deliver its financial ambitions.”

Board Composition and Commercial Focus

Effective May 2026, PUMA’s refined Management Board will consist of:

• Arthur Hoeld: Chief Executive Officer
• Mark Langer: Chief Financial Officer
• Maria Valdes: Chief Brand Officer
• Matthias Baeumer: Chief Commercial Officer
• Andreas Hubert: Chief Operating Officer

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