North Melbourne to Launch ‘Make It Happen’ Documentary Series

North Melbourne Football Club has formalised the launch of a new three-part documentary series, ‘Make It Happen,’ providing a behind-the-scenes look at the organisation’s preparations for the 2026 AFL season.

The series, which debuts on Monday, 19 January, will be released in weekly instalments via the club’s official website and YouTube channel, aiming to deepen fan engagement ahead of the Round 1 opener.

The production follows a growing trend of elite sporting clubs utilising “fly-on-the-wall” content to drive digital membership and commercial value.

Each episode will profile a different player, focusing on the personal and professional challenges faced during the gruelling pre-season period.

The series centres on humanising the playing group and building a stronger emotional connection with the “Shinboner” faithful following several years of rebuilding.

Episode One: Paul Curtis’ Bali Emergency

The inaugural episode features a candid profile of 22-year-old forward Paul Curtis, detailing a life-threatening health scare that derailed his summer training.

Medical Crisis: Curtis reveals he required an emergency medical evacuation from Bali to Perth for life-saving surgery after falling ill during a post-season holiday.

Personal Resilience: The episode explores Curtis’ role as a young father to his three-year-old son, Elijah, and the support network provided by his housemates and teammates.

Team Bonding: The documentary captures the off-field chemistry between Curtis and fellow youngsters Josh Goater, Cooper Harvey, and Robert Hansen jnr, specifically their shared passion for golf as a mental escape from the pressures of elite football.

The organisation anticipates the series will bolster its digital footprint, which saw significant growth in 2025.

By providing high-production-value content for free, North Melbourne is pivotting toward a “media-first” approach to brand building, ensuring sponsors receive year-round visibility even before the first bounce of the premiership season.

Fans can watch the first episode of ‘Make It Happen’ from 7:00pm AEDT this Monday.

The two episodes are expected to feature senior leaders as the club enters the final phase of its 2026 pre-season camp.

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