NFL Launches Luxury Apparel Brand ‘Off Season’ with Kristin Juszczyk, Emma Grede, and Fanatics

The NFL, in collaboration with Kristin Juszczyk, Emma Grede, and Fanatics, has launched Off Season, a high-fashion brand that redefines the fusion of sports and style. The debut collection, which launches today, showcases unisex puffer jackets inspired by iconic NFL teams, blending bold aesthetics with premium craftsmanship.

A New Vision for Fan Apparel

Off Season combines NFL team pride with elevated design, offering fans stylish pieces that go beyond traditional gameday wear. The launch collection represents five NFL teams:

• San Francisco 49ers
• Kansas City Chiefs
• Philadelphia Eagles
• Detroit Lions
• Buffalo Bills

The collection features unisex puffer vests, jackets, and long coats that highlight NFL players’ names and numbers, thanks to a licensing agreement with the NFL Players Association. Designs reflect Kristin Juszczyk’s signature style, emphasizing creativity and craftsmanship.

“Off Season was born out of my passion for high design and the desire to elevate NFL fan apparel into something truly unique,” said Kristin Juszczyk, co-founder of Off Season. “This is about reimagining what team pride can look like while creating something that resonates with fans off the field.”

Where Sports Meets High Fashion

Kristin Juszczyk, a self-taught designer and wife of San Francisco 49ers player Kyle Juszczyk, initially gained attention for her bold gameday looks. Her designs, worn by celebrities like Taylor Swift, Gwen Stefani, and Simone Biles, bring a high-fashion edge to NFL apparel.

Partnering with Emma Grede, a British entrepreneur and co-founder of Good American, Off Season combines premium materials, unisex sizing, and elevated designs.

“With Off Season, we’re offering fans a unique opportunity to merge fashion and fandom seamlessly,” said Emma Grede. “This collection is just the beginning, and we’re thrilled to redefine what fan apparel can be.”

Pricing and Availability

The debut collection includes:

• Puffer vests: Starting at $295 USD
• Puffer jackets: Starting at $375 USD
• Long coats: Starting at $495 USD

Sizes range from XS to XXXL, ensuring inclusivity for all fans. Items are available now at OffSeasonBrand.com, NFLShop.com, Fanatics.com, and individual team stores.

What’s Next for Off Season?

With plans to expand beyond puffer jackets, Off Season is set to deliver more innovative collections that continue to merge luxury fashion with the passion of sports fandom.

“Off Season marks a significant evolution in our licensed merchandise,” said Xaimara Coss, Director of Licensing at the NFL. “This collaboration transforms one person’s creativity into a sought-after brand that fans will love.”

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