LA Dodgers and Toei Animation Announce Partnership

The Los Angeles Dodgers has announced a collaboration with the renowned anime studio Toei Animation, featuring a special one-day event dedicated to the beloved global phenomenon, ONE PIECE.

ONE PIECE, which has captivated audiences for over 25 years since its debut in Japan, is a creation of Eiichiro Oda, making its mark as the best-selling manga of all time.

The franchise has evolved to include 15 blockbuster films, various video games, a trading card game, and an extensive range of licensed merchandise and themed entertainment.

Commenting on the partnership, EVP & chief marketing officer of the Dodgers, Lon Rosen, said: “This exciting partnership between the Dodgers and Toei Animation will bring a fun-filled event to Dodger Stadium.”

“It’s a fantastic way to showcase ONE PIECE, one of the most popular franchises globally, to our incredible fan base.

Senior director and head of marketing at Toei Animation Inc, Lisa Yamatoya, added: “We are delighted to team up with the Los Angeles Dodgers to celebrate the global hit series ONE PIECE at Dodger Stadium on July 3 for this special event,”

“Fans can look forward to a memorable experience full of ONE PIECE festivities, culminating in an unforgettable drone show featuring beloved characters from the series after the game,” Yamatoya said.

ONE PIECE Night will feature various activations throughout the stadium, with the Dodgers offering co-branded ONE PIECE straw hats to the first 40,000 attendees who enter, while supplies last.

After the game, fans can enjoy a spectacular drone show that brings iconic characters to life.

Toei Animation Inc., based in Los Angeles, oversees the distribution of celebrated franchises, including Dragon Ball, Sailor Moon, ONE PIECE, and Digimon, throughout North America, Latin America, South Africa, Australia, and New Zealand.

Their Los Angeles office is also responsible for managing consumer product licensing related to their film and television properties in these regions. 

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.