The launch of FIFA Digital Skills marks a significant step forward for the global football community, as it seeks to stay ahead of the curve in the ever-evolving digital landscape.

The programme will be essential for member associations looking to develop their expertise in areas such as digital marketing, data analysis, and fan engagement.

With access to masterclasses from some of the world’s most innovative brands and a peer-to-peer learning function, FIFA Digital Skills is designed to be a one-stop resource for member associations, providing valuable information and encouraging learning as part of the football community.

Through the programme, users will have the opportunity to learn about best practice case studies from football stakeholders, where the ultimate goal is to leverage the power of the digital world to maximize the strategic and operational effectiveness of those running the game globally.

Commenting on FIFA Digital Skills, FIFA chief member associations officer, Kenny Jean-Marie, said: ““We are proud to launch a platform that will be a one-stop resource for member associations, allowing them to access valuable information and encourage learning as part of the football community in the area of digital.”

“I am proud that we are providing this platform, and that the member associations will be contributing to the process by sharing their success stories to benefit us all,” Jean-Marie said.

FIFA director of strategy, digital and FIFA+, Charlotte Burr, added: The FIFA Digital Skills initiative is powered by FIFA +, our world-class digital destination for football fandom.”

“We already have nearly 100 MAs on board and more than 400 participants learning and sharing their experiences, and we want to continue to use FIFA+ as a platform to give the entire world of football a voice, telling their stories and bringing their beautiful game to light.

“The FIFA Digital Skills initiative will provide best practices from experts and organisations for the 211 MAs to develop their digital capabilities to appeal to future fans and, ultimately, grow football for all,” she said.

The announcement comes after FIFA launched a broadcast rights tender in Germany for the 2023 FIFA Women’s World Cup.