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Basketball Australia and Pixellot Partner to Launch National Digital Video Platform HoopsTV

Basketball Australia has entered into an exclusive, multi-year partnership with global sports...

October 14, 2026
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Parramatta Eels Sign Apparel Partnership with adidas

The Parramatta Eels have announced a landmark partnership with global athletic brand adidas,...

October 14, 2026
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Australian Open and Tennis Australia Announce Partnership with Adobe

Tennis Australia has secured a partnership with global technology leader Adobe, designating...

October 14, 2026
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XXXX Unveils Limited-Edition ‘Three-Peat’ Cans to Celebrate Brisbane Lions’ AFL Dynasty

Iconic Queensland beer brand XXXX, owned by parent beverage company LION, has announced...

October 14, 2026
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SANFL Outlines Multi-Faceted Funding Model to Drive Community Infrastructure Success

The South Australian National Football League (SANFL) has highlighted its partnership framework to...

October 14, 2026
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PNG Chiefs Secure Toyota Tsusho PNG as Automotive Partner

The PNG Chiefs have officially confirmed Toyota Tsusho (PNG) Limited, trading as Ela...

October 13, 2026
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NBA Names David Beckham Co-Founded IM8 as Official Nutrition Partner in Australia and Southeast Asia

The National Basketball Association (NBA) has entered into a commercial partnership with US-based...

October 13, 2026
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Motorsport Australia Welcomes Proposed Repeal of Outdated New South Wales Motorsport Legislation

Motorsport Australia has formally welcomed the New South Wales Government’s announcement regarding legislation...

October 13, 2026
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Bupa Joins Inaugural Invictus Australia Sports Festival 2026 as Official Healthcare Partner

Healthcare leader Bupa has officially partnered with Invictus Australia, securing its position...

October 13, 2026
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Brisbane 2032 Organising Committee CEO Cindy Hook to Step Down Following Four-Year Term

The Brisbane 2032 Olympic and Paralympic Games Organising Committee has announced that Chief...

October 13, 2026
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MotoGP Australia Announce Red Bull as Official Title Sponsors

Energy drink giant Red Bull has entered into a multi-year commercial agreement to...

October 13, 2026
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NBA Superstar Shai Gilgeous-Alexander Acquires Stake in Atlético de Madrid

Spanish La Liga football club Atlético de Madrid has officially announced that...

October 13, 2026
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Underdog Sports Challenge Industry Giants with Unconventional Commercial Models

Non-traditional sporting codes are bypassing traditional free-to-air broadcast models and redesigning commercial partnerships...

October 13, 2026
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66th Repco Bathurst 1000 Reaches Record-Breaking Attendance

The 66th running of the Repco Bathurst 1000 attracted a crowd of 204,223...

October 12, 2026
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Motorsport Australia Launches Philanthropic Foundation at Bathurst 1000

Motorsport Australia has officially established the Motorsport Australia Foundation, a new philanthropic organisation...

October 12, 2026

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