Spanish La Liga football club Atlético de Madrid has officially announced that NBA superstar Shai Gilgeous-Alexander has joined its shareholder base.
While specific terms regarding the size of the equity stake and overall investment valuation remain undisclosed, the investment aligns with the club’s plan to expand its international footprint and cross-sport brand appeal, specifically across North American markets.
The transaction follows a bigger restructuring within the club’s corporate governance, including investment from private equity firm Apollo Sports Capital and ongoing capital expenditure directed toward the development of the Ciudad del Deporte infrastructure project adjacent to the Riyadh Air Metropolitano Stadium.
Gilgeous-Alexander, who led the Oklahoma City Thunder to a championship title while earning Finals MVP and back-to-back NBA Most Valuable Player honours, described the investment as an opportunity to support the club’s long-term commercial and operational vision.
“I’m excited to officially join Atlético de Madrid’s shareholder group.”
“This is a club with a long history at the highest level of European football, and I’m grateful for the opportunity to be part of its future,” Gilgeous-Alexander said.
Atlético de Madrid executive leadership framed the partnership as a natural convergence of high-performance sports culture and global brand growth, emphasising that the collaboration is grounded in shared institutional values.
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