Category: Sponsorship
Asahi Beverages extends partnership with Australian Open
The Australian Open and Asahi Beverages have inked a new multi-year deal, reinstating...
January 16, 2024
Bayern Munich forges alliance with crypto firm BitPanda
German football giants Bayern Munich have announced a multi-year partnership with Austrian crypto...
January 15, 2024
IOC agrees to partnership with AB InBev through to 2028 Olympics
The International Olympic Committee (IOC), the governing body of the global Olympic Games,...
January 15, 2024
Porsche gains naming rights for Singapore Classic on golf’s DP World Tour
German sports car manufacturer Porsche has broadened its global golf presence by securing...
January 12, 2024
Luckin Coffee signs on as Australian Open partner in China and Southeast Asia
Tennis Australia has partnered with Luckin Coffee, the prominent Chinese coffee house chain,...
January 11, 2024
Confirmed360 named Phoenix Suns’ official entertainment concierge partner
NBA’s Phoenix Suns have unveiled Confirmed360 as their new entertainment concierge partner. The...
January 11, 2024
Corinthians secures record-breaking sponsorship deal with VaideBet
Brazilian football powerhouse Corinthians has sealed a historic sponsorship agreement with VaideBet. The...
January 10, 2024
ESPN in talks to extend College Football Playoff rights beyond 2026
ESPN is reportedly in discussions to prolong its exclusive rights agreement with the...
January 10, 2024
Euroleague Basketball secures long-term partnership with Motorola
Euroleague Basketball, the organiser of top-tier European club competitions, has inked a new...
January 10, 2024
Tiger Woods and Nike part ways after 27 years
Golf legend Tiger Woods and sports apparel powerhouse Nike have officially concluded their...
January 9, 2024
Bondi Sands extends Australian Open sponsorship until 2027
Bondi Sands, the renowned sun care brand, has committed to extending its sponsorship...
January 9, 2024
Carolina Hurricanes and steel giant Nucor seal historic sponsorship deal
Carolina Hurricanes have secured a groundbreaking sponsorship deal with Nucor, making the NHL...
January 8, 2024
Professional Bull Riders secures multi-year partnership with Anheuser-Busch InBev
The Professional Bull Riders (PBR), a prominent international bull riding circuit based in...
January 5, 2024
Indiana Pacers partner with local tech start-up Spokenote as jersey patch sponsor
The NBA's Indiana Pacers have announced a partnership with local tech start-up Spokenote...
January 4, 2024
Orlando Magic strikes stadium naming rights deal with Kia
NBA’s Orlando Magic has entered into a fresh arena naming rights agreement with...
December 22, 2023
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