Category: Sponsorship
Cricket Australia and RISE Worldwide strike deal for exclusive virtual sponsorship sales in India
Cricket Australia (CA) and RISE Worldwide have sealed a four-year collaboration, spanning from...
December 22, 2023
Tennis Australia extends sponsorship contract with Luzhou Laojiao for Australian Open
Tennis Australia has extended its partnership with Luzhou Laojiao, solidifying the Chinese liquor...
December 21, 2023
Hotels.com recruits NBA stars to promote mobile app and loyalty program
Hotels.com has partnered with NBA stars Nikola Jokić, Jimmy Butler, Peyton Watson and...
December 21, 2023
Clubfunders and PokitPal team up to reduce the costs of sport
Sports club memberships in Australia will become cheaper and more affordable following a...
December 21, 2023
UFC announces three-year extension in Toyo Tires partnership
The Ultimate Fighting Championship, the world’s premier mixed martial arts promotion, has announced...
December 15, 2023
AFL extends partnership with Accor until 2027
The Australian Football League has solidified its bond with global hospitality giant Accor...
December 15, 2023
Guinness extends and elevates Six Nations Rugby Championship partnership
Renowned beer brand Guinness has solidified its longstanding partnership with the organisers of...
December 14, 2023
Puma enters long-term partnership with New Zealand Football
Global sportswear powerhouse Puma has announced a collaboration with New Zealand Football as...
December 14, 2023
Michelob Ultra reveal collaboration with CONMEBOL Copa América USA 2024 and partnership with Messi
In a coup for football enthusiasts, the partnership between AB InBev, the world's...
December 14, 2023
Parramatta Eels ink partnership with TAB
NRL club Parramatta Eels have recently sealed a multi-year partnership with TAB, the...
December 13, 2023
Sydney Sixers score major sponsorship win with Merlin
Big Bash League franchise Sydney Sixers have unveiled a sponsorship agreement with Merlin,...
December 11, 2023
ATP extends partnership with Lacoste as official outfitter through to 2026
The Association of Tennis Professionals (ATP) has solidified its commitment to style and...
December 8, 2023
Major League Soccer sets new team sponsorship revenue record
Major League Soccer (MLS) achieved an unprecedented team sponsorship revenue of $587 million...
December 8, 2023
Rugby League Dominates Aussie Non-Alcoholic Beverage Sponsorship Market
Rugby league has emerged as the most lucrative market for non-alcoholic beverage brands...
December 4, 2023
AFL and Cadbury extend partnership to boost women’s sports’ visibility
The AFL has announced a three-year extension of its partnership with confectionery giant...
November 28, 2023
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