Parramatta Eels ink partnership with TAB

NRL club Parramatta Eels have recently sealed a multi-year partnership with TAB, the behemoth Australian online racing and sports wagering brand, marking an alliance set to enhance the fan experience and bring innovative activations to the forefront.

As part of this strategic partnership, TAB will leverage Parramatta Eels game days through various avenues. This includes prominent LED signage, granting them visibility on the field, and securing hospitality naming rights, offering an exclusive touch to the overall fan experience.

The collaboration extends beyond the stadium, with TAB featuring prominently across the club’s digital channels through seamlessly integrated brand content. The partnership is designed to emphasise a commitment to responsible gambling, with TAB actively promoting information to that end to the audience.

“We’re excited to work with TAB and to bring to life innovative activations at our home games. We look forward to a strong partnership from 2024 and beyond,” Parramatta Eels Chief Executive Officer Jim Sarantinos said.

In line with this sentiment, TAB’s Head of Sponsorship & Events, Kate Waugh, highlighted the broad spectrum of opportunities the partnership will unlock.

“We are really excited to be partnering with the Eels, across both the women’s and men’s teams,” Waugh said.

“The relationship gives us the opportunity to promote the club’s athletes across all our platforms and generate fresh and innovative engagement for fans.”