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Bayern Munich forges alliance with crypto firm BitPanda

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German football giants Bayern Munich have announced a multi-year partnership with Austrian crypto company BitPanda.

BitPanda is set to become the platinum partner and the official crypto trading sponsor for the reigning German champions.

The partnership officially kicked off on January 12, coinciding with Bayern’s match against TSG Hoffenheim at the Allianz Arena in Munich. BitPanda will have a prominent presence for all home matches throughout the duration of the agreement.

“Like FC Bayern, Bitpanda is the market leader in its field. We want to achieve our goals together in the future,” asserted Bayern Munich Chief Executive Jan-Christian Dreesen.

Andreas Jung, Bayern’s Chief Marketing Officer, echoed this sentiment, stating: “Bitpanda fits the needs of FC Bayern very well: two strong brands that set standards come together here.:

Eric Demuth, Chief Executive of BitPanda, highlighted the shared values of winning mentality and continuous improvement.

“Bayern Munich and Bitpanda are united by a strong winning mentality and the expectation of themselves to get better every day,” Demuth said.

“For us, these shared values are the perfect basis for a long-term partnership.”

Lukas Enzersberger-Konrad, Deputy Chief Executive of Bitpanda, added, “Bayern Munich are record champions. Bitpanda is the market leader in Europe. Both together in a partnership: That’s a good fit!”

BitPanda has previously struck similar deals, including partnerships with the Italian Rugby Federation (FIR) in 2023, covering the men’s Rugby World Cup; a sponsorship deal with tennis’ Madrid Open in 2022; and a premium sponsorship of the World Padel Tour (WPT) in the same year.

Bayern Munich has reported record revenue and a year-on-year increase in profit for the 2022-23 financial year. The club’s total revenue for the season reached €854.2 million, with earnings before taxes more than tripling, rising from €17.1 million to €54.5 million.

Image credit: William Brawley

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