ASC and Port Adelaide Join Forces in New Partnership

Port Adelaide Football Club has announced ASC, Australia’s leading submarine builder, as a new principal partner.

The partnership will strengthen the club’s AFLW program and expand the reach of its community arm, Power Community Ltd (PCL). With ASC’s support, a range of initiatives for families and young people across South Australia will benefit, including Power to Thrive, the Community Youth Program, and the Santos Aboriginal Power Cup.

Shared Values and Community Focus

Port Adelaide CEO Matthew Richardson said the collaboration reflects a strong alignment of values: “We are thrilled to welcome ASC as a principal partner of the Port Adelaide Football Club, working together on both our AFLW program and Power Community Ltd. This partnership amplifies the impact of our programs and strengthens our AFLW initiatives as we gear up for our fourth year in the competition.”

Richardson emphasised that the partnership brings together two prominent South Australian organisations with a shared goal: delivering meaningful outcomes for the communities they serve.

ASC’s Commitment to the Region

ASC CEO and Managing Director, Stuart Whiley, said the partnership reflects the company’s deep ties to the Lefevre Peninsula and Port Adelaide region: “We are proud to stand with a club that embodies excellence, both in sport and community service. This partnership highlights our united commitment to programs that uplift and empower the community.”

ASC will place particular emphasis on Power to Thrive, which provides resilience and wellbeing support for children from Australian Defence Force families. The program delivers resources to help young people navigate challenges associated with Defence life.

Boosting Women’s Sport

Alongside its community work, ASC will also back Port Adelaide’s AFLW program, helping to foster the next generation of female athletes and supporting the growth of women’s football in South Australia.

Both Port Adelaide and ASC reaffirmed their long-term commitment to building local connections and driving positive social impact.

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