Arsenal Secures Multi-Year Fintech Partnership with Zilch

Arsenal Football Club has signed a multi-year agreement with UK-based consumer payments platform Zilch, naming the company the club’s Official Way to Pay.

The collaboration marks Zilch’s first-ever entry into the sports sponsorship market, highlighting the accelerating trend of top-tier Premier League clubs shifting financial-technology partners into their commercial and fan engagement infrastructure.

The agreement covers both the Men’s and Women’s teams and will see Zilch’s flexible payment solutions integrated across Arsenal’s entire retail ecosystem, spanning online and in-store operations. This positions Arsenal among the most proactive Premier League organisations in leveraging fintech for both payment functionality and loyalty benefits.

A Partnership Launched with a High-Visibility Consumer Incentive

With Zilch allocating EURO50,000 (AUD101,000) directly to Arsenal supporters through a promotional activation on Arsenal Direct.

This launch strategy, providing cost-neutral merchandise acquisition for the first 1,000 qualifying online purchasers, leverages the finding that purchasing official club shirts significantly enhances fan connection.

Zilch’s solution aims to position itself as a reward-based alternative to traditional credit and instalment-payment systems. For Arsenal, the deal facilitates deeper loyalty infrastructure integration, as ongoing benefits extend beyond simple payment solutions.

Supporters will gain access to continuous incentives including up to 10% discounts at The Armoury, the club’s flagship retail store, alongside exclusive opportunities such as match tickets, hospitality experiences, and access to player-interaction events. These benefits confirm Arsenal’s intent to embed Zilch into its comprehensive fan loyalty and retail operation, rather than limiting the partnership to a transactional payment function alone.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.