Adelaide Crows Launch Picket Pledge to Drive Fundraising for $100 Million Thebarton HQ

The Adelaide Crows have initiated a public fundraising drive, inviting supporters to “Pledge a Picket” for $500 to secure their name or a message on a plaque affixed to the boundary fencing of the new Thebarton Oval Precinct.

This direct-donation appeal is a vital component of the club’s capital raising campaign for its new $100 million headquarters and is tax-deductable via the Australian Sports Foundation.

Confirming the commercial necessity and how the campaign affects the fans, Crows CEO, Tim Silvers, said: “Our supporters can now directly support the venture by donating a picket to ensure its success.”

“This is a unique opportunity to be part of a place where the Crows community will gather for decades to come,” Silvers said. 

The campaign transforms the infrastructural asset into a personal honour for loyal supporters, integrating the fan base directly into the physical structure of the club’s new home.

The club’s new facility, which includes a 150-metre-long, two-storey building for training, administration, and community engagement, is a critical strategic asset.

It will provide world-class recovery and high-performance advantages for the Crows’ AFL, AFLW, and SANFL teams and serve as the permanent home for AFLW games.

With construction progressing and the club aiming for a move-in date towards the end of 2026, the organisation is now focused on bridging the final funding requirements for the project.

The $100 million redevelopment is primarily funded by substantial commitments from both the State and Federal governments, but the club has consistently stressed that internal fundraising efforts are critical to them being able to complete this project in its entirety.

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