AFL Launches AFL Travel to Enhance Fan Experience

With the launch of AFL Travel, AFL fans now have a seamless way to travel and support their teams. The new initiative, announced by Michael Thorn, Head of Logistics at AFL, offers a one-stop shop for match tickets, Accor Hotel accommodation, and Virgin Australia flights, along with exclusive AFL experiences that fans cannot buy anywhere else.

Interestingly, the launch was not officially announced on AFL.com.au, with Michael Thorn quietly revealing the initiative on LinkedIn. This low-key rollout has raised questions about why the AFL has yet to promote a program to enhance fan engagement fully.

A New Era of Footy Travel

The AFL launched the program with a select number of high-demand matches and plans to expand its offering to cater to the half-million AFL fans who travel every year to support their teams.

For those looking to attend marquee events like Gather Round in South Australia or blockbuster fixtures like Anzac Day and Anzac Eve, AFL Travel provides a hassle-free booking experience with premium options.

What AFL Travel Offers

• Match Tickets – Secure seats to high-demand games.
• Accommodation – Stay at Accor Hotels, ensuring a comfortable experience.
• Flights – Virgin Australia flights available for seamless travel.
• Exclusive AFL Experiences – Unique opportunities for selected matches.

How to Book

Fans can explore packages and secure their travel at AFL Travel.

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